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Séan Harrington Managing director
How did Elemis’ Pro-Collagen Marine Cream originally come about? “We were striving for the ultimate in anti-ageing perfection, both from an effi cacy and customer experience standpoint. From the initial brief for Pro-Collagen Marine Cream, it took about three years to develop the fi nal product.
“There were more than 53 formulations and, ultimately, it was a signifi cant achievement of commitment, focus, challenging standards and delivering at every level of the company.”
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What does the product mean to your brand? “For me, Pro-Collagen Marine Cream represents an exceptional performance from every area of our company. Everybody had a role to play, from the sourcing of the raw materials and the development of the cream to fi nding a product that gave us a signifi cant point of difference for both our wholesale customers and our consumers. It has ultimately become our hero product.”
Power of three: Elemis’ Noella Gabriel, Séan Harrington and Oriele Frank
What makes the the cream so special? “It’s key strength is as a user-friendly product that can be used in any climate, anywhere in the world and at any time of day – and that means its audience is huge. It can only be a hero product if it delivers results. “There are few beauty products which stand the test of time and we’re proud that Pro-Collagen Marine Cream has entered the canon of beauty greats.”
Noella Gabriel Director of product and treatment development
Can you give us some background to Pro-Collagen Marine Cream’s ingredients? “Padina Pavonica active, one of the product’s key ingredients, actually originated within Elemis treatments more than 10 years ago, when it was used in the Pro-Collagen Quartz Lift Facial. Following the
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