on the cover The Midas touch…
As skin fi nishing expert St. Tropez announces an exciting new partnership with supermodel Kate Moss, European Spa looks behind the scenes at the Ultimate Tan photo shoot in London
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Kate is a ‘super brand’ in her own right – not only one of the world’s most celebrated supermodels, but a globally respected player in the fashion world. At 39, she remains the fi rst choice model for an extraordinary number of aspirational high street fashion, makeup and beauty lines as well as a plethora of luxury brands. The Croydon, UK-born superstar has the power and style to spark new trends in a single photo opportunity and as an ambassador for St. Tropez she is guaranteed to add A-list appeal to the skin-fi nishing and tanning brand’s public image.
S
Michelle Feeney CEO of PZ Cussons Beauty
‘Discovered’ at the tender age of 14 after being spotted walking through JFK Airport by the head of the Storm agency, the ‘waif-look’ model has lived her life in the spotlight ever since. Her incredible grace and chameleon-like photogenic looks have made her the darling of fashion capitals around the world and she still lights up the latest collection launches on the runways of Paris, Milan, New York and London.
european spa |
www.europeanspamagazine.com
t. Tropez could not have chosen a more suitably stunning and instantly identifi able beauty icon to become the new face and body of its popular brand than glamourous golden girl Kate Moss.
From the catwalk to our cover Throughout her stratospheric career, Kate has graced the covers of countless international magazines – from edgy lifestyle titles through to iconic fashion glossies, including British Vogue 32 times – so for this issue of European Spa we are suitably honoured to feature such a beauty icon on the cover, with kind permission of renowned skin-fi nishing expert St. Tropez. Our cover shot, showing Kate gracefully posed on a diving board, is taken from a stunning new campaign to promote St. Tropez’s professional and retail skin-fi nishing products, available in 18 countries. Michelle Feeney, CEO of PZ Cussons Beauty, owner of St. Tropez, said: “We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign. Kate epitomises St. Tropez’s naturally glamorous approach to self-tanning and is a long- time advocate of the brand. Her fashion icon status is important to us but also her appeal as a beauty icon resonates with confi dent women.” On the impact for spas, Feeney added: “Spas can benefi t from the fact that Kate is representing St. Tropez and use our association as an asset – it strengthens the message that St. Tropez is the market leader in both professional products and treatments.”
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