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EXPERT GUIDE
ORLY
Orly Beauty is a natural nail and body care range created for professionals, designed to strengthen and repair nails as well as beautify. Founded in 1975 by Jeff Pink, the creator of the original French manicure, Orly’s headquarters are in Los Angeles and the brand sells in over 80 countries worldwide.
Electronica is one of the latest collections from Orly THREE TOP TIPS
Excite with nail design Offer featured manicures or pedicures to suit a varied clientele. Painting a feature fi nger with a different, yet complementary shade, offers clients something on-trend and fashion-forward.
Consider technique If the client’s nails require two coats of polish colour, you don’t have to wait for the fi rst coat to dry fully. Load the brush with a substantial amount of polish and commence the second coat; the application time is faster.
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Cater to individual needs Orly’s GelFX gel polish manicure may not be strong enough for weak or peeling nails, so add a soak off base gel to strengthen and increase client satisfaction.
What differentiates you from other products on the market? Orly is an innovator in natural nail care as well as being one of the nail care industry’s renowned colour houses. We create cutting-edge products and tools designed not only to beautify, but to respond to the needs of the spa professional.
Why should spa owners consider using your brand? Orly’s spa products revitalise hands, feet and body and are available in a number of delicious scents for a aromatherapeutic spa experience. The polish colours are densely pigmented so only require one to two coats for a really opaque fi nish.
What training and after-sales support do you offer? Orly distributors across the globe offer bespoke training and have education hotlines for further support. Grafton International, our UK distributor, offers bespoke training at its Tamworth offi ces which has a training zone with spa-style facilities.
What are the latest product innovations within your company? The French manicure has been given a 21st century makeover with Orly’s French FX Kits, which enable
technicians to put an exciting twist on the classic style. In response to customers telling us they enjoy experimenting with alternative shades, we are thrusting the French manicure into leading summer trends of neons, metallic foils and contrasts, and the French FX Kits contain everything you need to recreate the fashion-forward look.
Where does the inspiration behind your colour collections come from? Catwalk collections, eras and the trend agency, Peclers Paris, which is a world-leading trend, style and innovation consulting agency. Fashion drives the inspirational force behind every collection, as does versatility and wearability of each shade.
What add-ons from your brand would you recommend for manicure/pedicure services? Orly’s Pro Range Detoxifying Mask is a really indulgent way to refresh tired hands and feet. Scented with invigorating Italian mandarin, the mask hydrates as well as detoxifi es, leaving skin feeling rejuvenated. Keep treatment areas warm and let the scent fi ll the room for a truly relaxing experience.
european spa |
www.europeanspamagazine.com
Spa clients include:
The Ritz, London, UK Hilton Manchester Spa 303, UK Space.NK Maften Hall, Newcastle-upon- Tyne, UK New Park Manor, New Forest, UK
ORLY Distributed by Grafton International UK +44 (0) 1827 280 080
www.graftons.co.uk www.orlybeauty.com
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