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Dermalogica invites spas to JoinFITE Skincare brand supports Mandela Day as part of ongoing microloan lending initiative


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SOTHYS Homme debuts 58 Jane Wurwand


valuable initiaitive. JoinFITE is a microlending platform to help women start or grow their own business. It has already helped fund more than 14,000 micro-loans for women in over 60 countries.


As part of its backing for the JoinFITE (Financial Independence Through Entrepreneurship) campaign, skincare house Dermalogica took part in the Mandela Day Challenge on 18 July to raise awareness of the


money to women in developing countries who want to start up in business


Contribute: JoinFITE asks spas to loan


SOTHYS has launched a renewed treatment menu and six retail products specifically for men, called SOTHYS Homme. Te treatments include FundaMental Face Care, an essential facial treatment to boost and detoxify men’s skin; and Body Cares, a customised body treatment using nourishing oil, melting wax, or soft cream, followed by an exfoliation combining salts and sugars. Te six products include an Energizing Face Cleanser, a daily cleaner containing rhyolite grains to exfoliate and a De-stressing Eye Roll-on, targeting wrinkles, dark circles and pufiness. Volcanic rock has been used as the key active ingredient for the products, for its energising and detoxifying properties.


+44 (0) 845 604 6510 www.sothys.com


to help direct 670 ‘micro-loans’. There’s no cost to individuals – they simply visit joinFITE.org to view profiles and find out what each eligible entrepreneur will use her loan for. They are then able to choose which individual woman who they would like to receive the loan, which is funded by Dermalogica. Jane Wurwand, founder of Dermalogica and joinFITE, said: “This initiative is designed to help marginalised women in the belief that women’s financial independence is a key step in creating a healthy world economy. The skincare industry is our model, because it allows women of modest means to create stability for themselves, since the start- up costs are comparatively low. From the beginning of our business, we’ve been an active part in helping women get


On Mandela Day, JoinFITE asked individuals


their start. And now we’re extending the concept beyond our own industry. As we invest in women this Mandela Day, we also are investing in the futures of families and communities.” Each year, Mandela Day pays homage to Nelson Mandela and the 67 years he has dedicated to advocating human rights.


+44 (0) 1372 363 600 www.dermalogica.com/uk http://joinfite.org


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