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Spa european THE NO.1 MAGAZINE FOR SPA DEVELOPMENT


EXPERT GUIDE


SPARITUAL


SpaRitual is committed to creating earth-sustaining products that relax, nourish and reconnect mind, body and spirit. Formulated with vegan ingredients from around the world, the company has a ‘Slow Beauty’ ethos; encouraging enlightenment through a state of relaxation. Headquartered in Los Angeles, SpaRitual products are distributed to spas and salons in over 40 countries around the world and are designed to complement an enhanced multi-sensory experience.


SpaRitual is rooted in the philosophy of slow beauty for a fast world THREE TOP TIPS


Offer earth-sustainable options Research into sustainable design and wellbeing practices to enhance an eco ethos.


Upsell with specially selected products Add a slow ageing product to a treatment, such as the SpaRitual Handprint Hand Salve or Centre Yourself masque. Both of these products make excellent add-ons to SpaRitual’s Aura Ritual Balancing hand and foot treatment protocols.


Get creative with colour Offer nail looks to go beyond the single colour manicure and encourage experimentation and expression. Retail the polishes for home touch-ups.


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What differentiates your brand from others on the market? SpaRitual is rooted in the philosophy of ‘Slow Beauty’. We offer spa treatment products and resources to support a holistic way of life, our products and packaging is earth sustainable and our formulas are sophisticated, high-end and modern.


Why should spa owners consider using your brand? We have the most comprehensive offering of earth sustainable products for hands, body, feet and nail care supported by a complete education and merchandising programme. When spa owners choose SpaRitual they are making a sustainable choice for their spa environment and for their clients.


What training and after-sales support do you offer? SpaRitual’s hand, body and foot rituals can be adapted to suit various treatment menus. The aromatherapeutic rituals combine various forms of massage including sports, shiatsu, refl exology, marma point and Swedish massage, with each holistic treatment designed to affect a client’s entire wellbeing. We provide free in-spa training for up to 10 therapists, subject to the initial opening order and offer continuous product


support. We also offer retail tips and techniques for therapists to help spa retail sales.


What new trends do you see emerging for 2013 and beyond? Clients will crave respite from their overly extroverted world and there will be a need for relaxing treatments to enhance wellbeing. Time will be the new luxury.


Where does the inspiration behind your colours come from? We establish an overarching theme each year as part of our Think Tank process. From this theme, we are inspired to create our colour collection names, establish the colour palette and name the shades. This year’s theme is ‘Earth Matters’ and the collections to support this are Water, Gold, Pigment, Rock and Metal.


What add-ons from your brand would you recommend for manicure/pedicure services?


Our Handprint Hand Serum with Swiss apple stem cells can slow the signs of ageing while protecting the skin from environmental damage, and adding the Centre Yourself Masque to a service and deeply cleanse the skin and eliminate toxins; protecting all skin types.


Spa clients include:


The Scarlet, Cornwall Hotel Lidia, Spa, Wellness, Darlowo, Poland Hotel Traube Tonbach, Baiersbronn, Germany Villa Kennedy, Frankfurt, Germany The Spa at Dolphin Square, London, UK


SPARITUAL


Distributed by NSI +44 (0) 161 788 2860 www.sparitual.co.uk


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