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EXPERT GUIDE
JESSICA
Every aspect of the Jessica brand focuses on promoting the wellbeing of the natural nail and a client’s business through a combination of technique, philosophy and products. Distributed worldwide, Jessica is renowned for its specially formulated treatments and kaleidoscope of polish shades, and the vision that any man or woman can achieve healthy, beautiful nails with proper care and maintenance.
Below: The Jessica Natural Nail Care system combines luxury and effi cacy to deliver outstanding results THREE TOP TIPS
Embrace the social aspect Position a nail bar at the front of the spa to further encourage a friendly, relaxed atmosphere and promote your services and retail lines.
Capitalise on group visits Make the most of bridal and hen parties with all inclusive packages that offer the bride a discount on her treatments.
Welcome new additions Keep your fi nger on the pulse of new nail services. Gel polish treatments allow for instantly dry manicures and pedicures meaning that clients can move to another treatment without ruining their nails.
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What differentiates your brand from other products on the market? Jessica products are developed by a manicurist, for manicurists, and the brand’s philosophy rests primarily in caring for the natural nail. All Jessica therapists are trained to select the right prescriptive base coat and colour shade for clients alongside offering a luxurious experience.
Why should spa owners consider using your brand? We are a globally recognised leader in natural nail care, so our mark of quality appeals to new clients and the treatment results encourage repeat bookings. The fl exibility of Jessica’s range, from Custom Nail Colour to GELeration Soak-off Gel Polish, offers a solution for every client while giving a luxury experience, even for express treatments.
What training and after-sales support do you offer? In the UK, we have 20 Area Managers who each offer dedicated support to spas by facilitating training workshops, marketing planning sessions, and more, to ensure that the brand succeeds within the spa. Our customer support team offers help and advice,
and we run clinics, workshops and masterclasses to sharpen skills.
What are the latest product innovations within your company? GELeration, our soak off gel polish, applies like a polish yet has the durable strength of a gel for clients who want a colour that lasts for three weeks without chipping, peeling or fading. Each new polish collection now has a matching GELeration shade so that spas can offer the latest fashionable colours in either polish or gel, depending on the client’s needs.
Where does the inspiration behind your colour collections come from? Predominantly the catwalk, as Jessica has close relationships with a number of designers and collaborates with them on future colour trends. Manicuring backstage at London and New York Fashion Weeks also serves up inspiration.
What add-ons would you recommend for hand and foot treatments?
Homecare advice is a must with every manicure and pedicure. Jessica has a comprehensive retail range with a product to suit every client. Products can be incorporated into the treatment price, meaning guaranteed retail with every appointment and maximum customer satisfaction.
Spa clients include:
The Sanctuary, Covent Garden, London UK Tagesfarm Kosmetik Spa, Germany Stobo Castle Health Spa, Scotland Chewton Glen Hotel & Spa, Hampshire, UK Calcot Spa, Gloucestershire, UK
JESSICA
Distributed by Gerrard International +44 (0) 208 381 7793
www.gerrardinternational.com
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