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FRANCHISE MARKETING AWARDS 2012 WHAT THE WINNERS SAY...


Expense Reduction Analysts David Chapman, marketing manager at Expense Reduction Analysts said: “We’re delighted at winning this award. The FMAs are the industry standard for franchising marketing excellence and we are immensely proud of our marketing team and the help and guidance our franchisees have given in helping us develop our campaigns.”


fma


Dream Doors Troy Tappenden, managing director of Dream Doors commented: “I am very proud of our sixth FMA award. We have been nominated 18 times over the last seven years and I am pleasantly surprised to win overall marketing campaign, as we won it in 2010 as well. This award will sit nicely with the other five.”


McDonald’s Joe Zammuto, franchising recruitment & reputation manager, McDonald’s UK said: “We are thrilled to be presented with such a prestigious industry award. Winning this award is testament to our dedication, as a team, to being a leading franchisor and to the great time and care we take over the selection of our franchisees. We are delighted that our recruitment print campaign has been recognised within the industry.”


Molly Maid


Executive of Molly Maid Pam Bader, OBE, commented: “We are absolutely delighted to win this award for best website, it’s an external recognition of all the hard work that we have done to meet our sales objectives to drive customer enquiries both from the general public intended in the Molly Maid service and franchise opportunities. All thanks to Business Franchise for organising these awards.”


The Creation Station


Sarah Cressall, founder and managing director of The Creation Station commented: “I am very privileged and very honoured to win this award. Our franchisees deliver our brand values with great passion and we are committed to supporting their continuing success. I’d like to thank my husband, three children and sister Fran – because without their inspiration and support over the last 10 years it wouldn’t have been as much fun. I’d like to thank my team and the Business Franchise team as well.”


May 2012 | Businessfranchise.com | 87


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