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BRITISH FRANCHISE ASSOCIATION NEWS


The UK’s voluntary self-regulating governing body for franchising


Representatives at the Franchise Expo Paris, along with the bfa, present an award to Sophie Atkinson of Autosma rt International


bfa enjoys guest of honour role in Paris


British franchising took centre stage in the French capital this spring with the UK and the bfa being this year’s guests of honour at the Franchise Expo Paris, held over 18 to 21 March at the Porte de Versailles Exhibition Centre.


With media promotion in France and


recognition by the UK Embassy in Paris, the event enabled the bfa and a number of member brands to both promote UK-based ventures and champion the opportunity to take British brands internationally.


Joining the bfa at the British pavilion were Antal International, Autosmart International, Franchise Development Services (FDS) and Printing.com – with Antal and FDS having also joined the bfa at the preceding two-day British and International Franchise Exhibition at London Olympia. During the four-day exhibition the bfa was also proud to be part of the event’s award-gving, presenting a prize to Autosmart International.


As well as developing a very successful network in the UK, Autosmart has franchised the business throughout nine different countries, including a growing presence in France.


HSBC was delighted to present the award along with Chantal Zimmer of the French Franchise Federation (FFF) and Brian Smart, director general of the bfa in attendance. The bfa will continue to work closely with its counterparts in France to further help British brands looking to expand into France and to wider European markets. 


THE OFFICIAL MAGAZINE OF THE BRITISH FRANCHISE ASSOCIATION


Business Franchise


For a free copy email subscribe@businessfranchise.com 10 | Businessfranchise.com | May 2012


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