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fma Category


FINALISTS: • HiQ • Chemex International


• Shuttercraft • Auditel UK • Dublcheck • McDonald’s • Jasper’s Franchise


HIGHLY COMMENDED: • McDonald’s “It would be impossible not to recognise the professional excellence of the support in marketing that McDonald’s supplies to its franchisees.”


FRANCHISE MARKETING AWARDS 2012 Best Franchisee Marketing Support


AWARD CRITERIA:


Judges looked for a clear demonstration of high standards in training, management and support of


franchisees’ marketing activities, as well as evidence of cost- effective results.


Key criteria included: • Monitoring and control of spend


• A clear framework for local marketing


• Evidence of return on investment and overall impact from franchisee marketing spend


• Examples of materials produced


Judges’ comments:


“The Creation Station showed evidence of a strong support network for their new franchisees, with innovative ideas such as the Creation Station TV channel. They are also excellent at providing marketing ideas to franchisees who may not come from a business background.”


WINNER: THE CREATION STATION


ABOUT THE COMPANY: The award-winning Creation Station is the UK’s leading specialist in creative activities for children – inspiring their imaginations through an exciting and easy to deliver art and craft programme. This fun, fl exible and fi nancially rewarding business has been specially designed to fi t into a Mum’s lifestyle.


82 | Businessfranchise.com | May 2012


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