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However, to successfully expand it is very important that we recruit the right people to work with our team. “We are looking for people with the right attitude. You must be prepared to follow an established business model and be


As well as business acumen, The Eggfree Cake Box wants to recruit franchisees who have:





A commitment to providing the highest quality egg-free cakes to a diverse range of customers.


• An awareness of dietary needs. •





An understanding of the needs of those who suffer from food allergies.


A commitment to providing the highest levels of customer service in a retail environment.


Prospective franchisees must also be team players as successful franchising is all about the wider network that you will become part of. Sukh says:





We pride ourselves in our commitment to continuous support in running your franchise, and our network support ensures that you are never alone. We firmly believe that your success is our success.


“The Eggfree Cake Box is unlike any other franchise out there. There is strong demand for our cakes – every day is someone’s birthday and who in this busy life has always got time to plan ahead? So where do they go? To The Eggfree Cake Box, of course! Why not come and see us at any of our shops and experience it for yourselves. Join us and see the satisfaction


Pawan Kumar Franchise Owner, Eggfree Cake Box, Goodmayes, Ilford


I was a tailor by trade and was made redundant in January 2009 when the recession started to really bite.


I was searching for a business but was afraid of starting up one on my own, because of the associated risks and my language skills being poor. As banking statistics show, 95% of new start up


already sourcing my second location and would recommend this franchise to anybody.


I discovered the Egg Free Cake Box franchise after I had purchased a cake for my son’s birthday. After looking through


concept. They helped me locate a shop, research the area, the footfall, the demographics and the viability of the proposed shop. Once we had signed the lease they trained me in management, accounts, and the design and preparation of the cakes. They also


out and all the equipment required for the shop. We opened our doors in May 2009 and I have never looked back


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