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Franchise Focus


need for a successful business model to follow. Caremark’s proven and successful system also fulfils this criteria, proof enough that this franchise opportunity warrants closer inspection. This growing industry is one that will be very well served by anyone with an entrepreneurial spirit. Those who have made the discovery have found a worthwhile business opportunity. As for already having a background


in the care sector – the depth of training and support that a Caremark franchisee receives negates the need for previous experience. Currently, there are approximately 5,500


care providers delivering care and support services throughout the UK. This industry


Sue Hills, Caremark (Mid Sussex) Nkechi Enweremadu, Caremark (Hemel), Lynda Goldsmith, National Training Manager


Consider care


There are as many franchise types as there are industries. When it comes to considering home care, Caremark asks: are you overlooking a great business opportunity?


INVESTMENT LEVEL: £25,000-£100,000


found themselves in this position through redundancy, others have sold successful businesses and fancy a change of direction and some make the brave step to leave careers lacking in fulfilment to go in search of autonomy and a better income. The social care market is worth in


I


excess of £20billion and yet relatively few people are aware of the excellent business opportunity to be found within the arena of home care. Perhaps this is because home care is not always associated with the sort of long-term investment and financial growth that other kinds of franchises offer, or that it does not have the glamour of other


60 | Businessfranchise.com | May 2012


f the popularity of franchise exhibitions is anything to go by, there are plenty of people out there investigating all the opportunities on offer and wondering where to invest their hard-earned cash. Some have


industries, or that potential buyers are too frequently seduced by the type of product on offer or the prospect of instant wealth. It may also be a case of not seeing the


wood for the trees; currently entrepreneurs are spoilt for choice when it comes to franchise offerings and when looking at opportunities they may not always stop to consider the home care market. However, when surveyed, buyers


revealed that an important factor for securing their interest was that the sector would be fairly recession proof. Incidentally, the home care market continues to be in enormous demand, in spite of the recent downturn in the economy. In the longer term, the industry is predicted to further grow, proof enough that the home care sector is one market to seriously consider. A further important requirement that potential franchisees expressed was the


“the depth of training and support that a Caremark franchisee receives negates the need for previous experience”


has not developed by mere chance, but rather a change in government policy has created this growth. The need for quality providers is increasing year on year. More people with health- and care-related needs are able to receive treatment in their own homes and purchase the appropriate care and support enabling them to live independent lives. This increasing demand from the public, especially as our population continues to age, provides opportunities to build good business. Providing care and support is not restricted to older members of the community. Caremark offers a quality service to those with physical disabilities, those with learning difficulties, to children and to those who require palliative care as well as the terminally ill. Considering all the factors outlined


above it makes sense to consider home care and not rule out one of the best franchise opportunities available. Some hidden diamonds will only be revealed to those with a keen entrepreneurial eye, and Caremark Home Care believes its franchise to be “a real gem that is a strong and worthy investment.” n


CAREMARK


WEBSITE: www.caremark.co.uk EMAIL: franchise@caremark.co.uk PHONE: 01903 266 392 CLASSIFICATION: Care


Investment: £20k-£50k


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