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Franchise Focus


place in the environment; from the field to the plate, Riverford’s food avoids all chemicals, such as herbicides and pesticides. For us, it’s an important factor that means we can be proud that the food we deliver to our customers is just as nature intended it.”


“I wanted the challenge and flexibility of working for myself, which Riverford gives me”


Andy says: “Being part of a small family Tim and Jaqui Rix


business works well for us: Haley takes over the back-office side of the business, while I focus more on the logistical side. It’s very flexible. Our office is at home, so we can work family life around the business and vice versa. We have a three-year-old son, who we now get to see all of the time. Before Riverford, it was a lot harder to see him, because I worked late nights as a restaurateur and Haley spent a lot of time in the city.”


Dig Deeper


Buying a Riverford Organic franchise is as much about longing for change as it is about running a profitable business under an established and ethical brand


INVESTMENT LEVEL: FROM £9,000


flexibility, or escaping the confines of corporate life. Hear from three franchisees who folded up the starched shirts and power suits in order to delve into something a little earthier.


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Tim and Jaqui Rix Of his Buckinghamshire franchise, Tim says: “I started looking at Riverford Organic as a possible investment two months before I was made redundant from a company I’d worked at for 12 years. For me, it was definitely time for a change. At 49, I wanted the challenge and flexibility of working for myself, which Riverford gives me. I also wanted to work closer to home, and now enjoy a daily commute to the end of the garden! Currently, we’re delivering organic vegetable boxes and other organic produce to around


42 | Businessfranchise.com | May 2012


any Riverford franchisees have invested in the UK’s leading veg box delivery franchise to realise their dreams of increased


650 customers a week, and our recent figures show that we’re increasing the turnover of the territory – which shows that our increased marketing and sales efforts are paying off. “I think that Riverford is an excellent


franchise opportunity. Before investing, Jaqui and I looked at a number of different franchises, and found that Riverford was competitively priced and strong on ethics. I think potential franchisees would struggle to find something as good for the same money.”


Andy and Haley Dwyer Haley says: “I worked mainly as a consultant in the public sector providing virtual assistant services such as sales and marketing support and general administration. However, during the recession I could see the need for my role disappearing, so my husband Andy and I bought the Guildford Riverford Organic franchise, which was up for sale at the time. The reason we invested in a Riverford


Organic franchise is that we wanted to be part of a company and a network that considers its


Jon and Janet Mier Jon says: Before Riverford, both Janet and I worked at a web-based business-to-business company that provided product information to suppliers and retailers. As founding members, Janet and I got an exit bonus, which we used to invest in the Monmouthshire Riverford Organic franchise, which was a virgin territory. Janet and I first encountered Riverford


Organic’s veg box delivery scheme as customers. We were so impressed by the service, the quality of the organic produce and the company’s dedication to the environment and food-related ethics that we decided to invest, not once, but twice. “Today, we own both a rural and an


urban Riverford franchise. More recently, we took the opportunity to buy the Cardiff and Newport territory from the previous owners, which has enabled us to expand. As a couple with two children we wanted a


set up that would fulfill both our lifestyle and income requirements. Owning two territories has helped us to achieve that goal.” If you’re passionate about organic


food produced and delivered ethically, and interested in running your own business, contact Riverford to find out about available territories. n


RIVERFORD


WEBSITE: www.riverford.co.uk/franchise EMAIL: franchise@riverford.co.uk PHONE: 01803 762 015 CLASSIFICATION: Organic Food Delivery


Investment:Under £10k


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