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Market Focus


Motoring ahead


The automotive industry has a proven track record of lucrative annual revenue, and with the volume of cars on the road continuing to remain high, it’s no wonder that franchising in this sector is a popular choice Alexis Thompson reports


consequent build-up of traffi c congestion – incidences involving minor damage to vehicles has led to an increased demand for repairs. Many automotive franchises provide a wide range of essential services and products, such as paint repairs, valeting and MOT services. ChipsAway, for example, has more than 350 specialists in successful operations across the UK and a network of master franchisors worldwide. Operating from professionally liveried, fully equipped mobile workshops and fi xed- based CarCare centres, ChipsAway has an important presence in the ‘on-the-spot- repairs’ sector. Yet, with more than 17 million repair opportunities each year, ChipsAway estimate that it currently only meets three per cent of the potential market demand. Tim Harris, CEO of ChipsAway said:


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“The great advantage of a franchise that operates in the automotive sector is that the marketplace is huge and constantly replenishing. Currently there are over 34 million vehicles registered in the UK, all of which require regular maintenance to uphold their value. From ChipsAway’s point of view, the high volumes of vehicles on the road inevitably results in scratches and scuffs to paintwork and alloy wheels, which our


ith an estimated 31 million cars on UK roads (data: The Society of Motor Manufacturers and Traders), and a


franchisees can fi x quickly, conveniently and highly competitively. Whether vehicle owners are selling a car, returning a leased vehicle or simply take pride in keeping their car in pristine condition, maintenance services such as ours are constantly in demand.” And in spite of traditional views and


stereotypes about it being a male- dominated environment – many women are also starting to choose the automotive industry too.


ChipsAway


Michelle Clark, 39, has operated her ChipsAway franchise with her partner Anatol Poyer-Sleeman since 2004.


May 2012 | Businessfranchise.com | 37


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