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FRANCHISE MARKETING AWARDS 2012 BEST PRINT ADVERT


fma Category


FINALISTS: • Subway • Shuttercraft • Platinum Property Partners


• Razzamataz Theatre Schools


AWARD CRITERIA: WINNER: McDONALD’S


ABOUT THE COMPANY: McDonald’s is the leading global food-service retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. More than 75 per cent of McDonald’s restaurants worldwide are owned and operated by independent local men and women. Its commitment to offering sustainable products and innovative menu options, continue to attract customers of all ages from a wide range of market sectors.


Judges based their decision on the creativity of an advert across any medium and whether it


captivated the intended audience.


They judged whether the concept, design, headline and text were memorable, captivating and effective for its purpose.


Judges’ comments:


“The message in this franchisee orientated campaign provides a realistic yet positive view of franchising. We especially liked their use of the phrase “Hard work. Passion. Dedication.”


May 2012 | Businessfranchise.com | 81


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