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fma FRANCHISE MARKETING AWARDS 2012 Category


FINALISTS: • Belvoir Lettings • Cash Converters • McDonald’s • Expense Reduction Analysts


• Granite Transformations


• Dublcheck BEST OVERALL MARKETING CAMPAIGN


AWARD CRITERIA:


Judges looked for a clearly developed theme that had been applied over a period of time.


Key criteria included: • Development of an idea across at least three media, eg, advertisements, radio and web


• Consistency and longevity of approach


• Overall impact and brand awareness


WINNER: DREAM DOORS


ABOUT THE COMPANY: The Dream Doors concept is based on improvement not replacement. Swapping existing kitchen doors, drawers, appliances, sinks or worktops provides a totally fl exible opportunity to achieve a new kitchen look and feel without the expense and upheaval of a full kitchen refi t. A Dream Doors franchise provides an established and proven opportunity in the home improvement sector and is ideal for partnerships and husband-and-wife teams looking for a middle-market retail opportunity providing a bespoke service to a growing market.


Judges’ comments:


“A very proactive campaign, Dream Doors have worked with their franchisees when putting this together and have employed a wide variety of tools and media. They have certainly put their money where their mouth is!”


84 | Businessfranchise.com | May 2012


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