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FRANCHISE MARKETING AWARDS 2012 Sponsors & judges SPONSORED BY:


Brian Smart Director general, British Franchise Association


Brian has been director general of the British Franchise Association (bfa) for over 22 years. He was previously marketing director and deputy chief executive of the UK’s statutory training board for the UK hotel and catering industry. At the bfa he has been secretary general of the European Franchise Federation (EFF), where he is now a member of the executive board of directors and was one of the two founding chairman of the World Franchise Council.


Graeme Jones Head of franchising, Royal Bank of Scotland


Graeme Jones has been the head of franchising for the RBS Group, one of the leading banks in the franchise sector, since October 2007. He has some 30 years’ experience of operating in the SME market for the bank, including roles in marketing and strategy. He gained an MBA in 1997 and has held a number of external appointments, most recently serving on the British Franchise Association board through 2010.


Jane Masih Senior partner, Owen White Solicitors


Jane is the senior partner in the franchising team at Owen White Solicitors. She has been advising on all aspects of franchising for more than 20 years, as well as being an experienced commercial and corporate lawyer. She speaks regularly at franchise events and has written extensively on franchising. Jane is currently Group President and a non-executive director of Thames Valley Chamber of Commerce.


David Thorp Director of research and professional development


The Chartered Institute of Marketing (CIM)


David Thorp currently heads up the Research and Information and Learning and Development strategic business units of The Chartered Institute of Marketing. He represents the Institute on both the Marketing Standards Board and is a member of the Advisory Group guiding the development of new national standards for social marketing.


Venture Marketing Group’s Franchise Exhibitions are the most established in the industry, and are the only events supported by the British Franchise Association, with exclusive partnerships with the UK’s leading franchise media. The portfolio consists of exhibitions in London, Birmingham and Manchester. The exhibitions bring


together high quality investors from the UK and overseas with a wide variety of accredited franchised brands. The unique selling point of an exhibition is the face-to-face contact between franchisors and potential franchisees; exhibiting generates more leads than normal office-based meetings; and franchisors can be confident of the quality of the leads that they collect as pre-qualifying questions can be asked on the day. The fully integrated


marketing campaign constantly evolves to bring you a fresh audience of potential franchisees, embracing new media as well as the tried-and- tested avenues and includes TV, radio, national


and local newspapers, as well as e-newsletters, social networking and outplacement offices. www.franchiseinfo.co.uk


fma


May 2012 | Businessfranchise.com | 75


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