fma Category
FINALISTS: • HiQ • Expense
Reduction Analysts
• McDonald’s • Dream Doors • Jabberjacks Franchising
• Home Instead Senior Care
• Cartridge World • Envirovent • Simply Bows and Chair Covers
• Auditel UK • Shuttercraft • Ed’s Garden Maintenance
FRANCHISE MARKETING AWARDS 2012 Best website
AWARD CRITERIA:
The judging panel looked for an effective website.
Key criteria included: • Use of technology • Innovative design • Branding • Content • Ease of navigation • Accessibility • ‘Website stickiness’ (techniques that make the site worth revisiting)
• Search engine optimisation
WINNER: MOLLY MAID
ABOUT THE COMPANY: Molly Maid is the UK’s leading domestic cleaning company, offering professional cleaning services for over 25 years. Molly Maid professional home cleaning services delivers a proven, easy to understand franchise opportunity model which can generate high returns.
Judges’ comments:
“We liked the fact that the website was comprehensive and informative, while still retaining a non-corporate, holistic feel. The fact that Molly Maid have recently invested in the site is demonstrated by high levels of website stickiness.”
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Businessfranchise.com | May 2012
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