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CONSUMER ELECTRONICS  NOVELTY GADGETS >>> THE CHRISTMAS MARKET


Scott Frankling Marketing Executive, Target Components


“NOVELTY ITEMS are primarily stocking-fillers, yet have the ability to showcase a retailer over the Christmas period. The diversity of gadgets available, coupled with relatively low price points, provides interesting additions to shop fronts and can pull customers in. They also provide the ever-useful add-on sale at the retailer’s most important time of year.


Sub £10 is the ideal price as this will cater to the kids’ stockings, the office ‘Secret Santa’ and the ‘silly gifts’ we buy each year. Nevertheless, gadgets and accessories that complement other purchases are also very popular, and these often exceed the £10 mark, yet are relatively cheap when compared to the primary gift.


Whether or not the buying public is considering the VAT increase next year in the run up to Christmas is yet to be seen, but retailers will possibly buy their usual stock items in greater quantities prior to January in order to capitalise on the lower VAT.”


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HELLO KITTY 19-INCH CUSTOMISED LCD TV


SRP: £259.99 Distributor: Meroncourt


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They say: Enjoy the best technology and an exclusive design you can customise with the stickers that come included


Specs: 19-inch LCD screen, 1440 x 900 resolution, integrated DVD player, stickers included for decoration, various input options


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TOY STORY 3 BUZZ LIGHTYEAR DIGITAL CAMERA SRP: £24.99 Distributor: Interactive Ideas


They say: Take your favourite Toy Storycharacter camera with you anywhere in this fun pocket- sized form


Specs: 604 x 480 resolution, holds up to 40 photos, fixed focus, USB output, powered by AAA battery


] [ www.pcr-online.biz


SATZUMA RADIO STILETTO


SRP: £9.99 Distributor: Gem Distribution


They say: Not only do you get the sexy classic stiletto design, but you also get a great FM radio to get your feet moving


Specs: FM radio, one touch scan button to skip between stations, doubles up as PC or MP3 player speaker


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SATZUMA MUG WARMER SRP: £4 Distributor: Gem Distribution


They say: Liven up your desk with the new USB cup warmer from Satzuma


Specs: USB powered, keeps drinks warm, on/off switch, no software required, Windowsand Mac OScompatible


] [


BETTY BOOP GLAM


DIGITAL CAMERA 8MP SRP: £99.99 Distributor: Meroncourt


They say: Essential for Betty Boop fans and amateur photographers


Specs: 8MP, 2.7-inch LCD screen, video mode, uses SD card memory, 3x optical zoom, 8x digital zoom, flash, USB connection, powered by AAA batteries


November PCR 93


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