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HARDWARE  GFK ANALYSIS


Projecting a promising picture


After a rocky 18 months, things have finally started looking up for the projector sector, which has just reported growth for the first time since December 2008. GfK account executive Mehryar Hamid takes a look...


"More


manufacturers are starting to cater to the consumer side


of the market." Mehryar Hamid


AS WE APPROACH the end of the year, several product categories across the IT market that had previously been declining are now showing signs of recovery, with projectors being one such example. The past 18 months marked tough


times for the sector, with declining sales and a contracting market. Even in the past six months the market


averaged a decline in sales volume of 10.6 per cent. However, data for August 2010 has revealed that the projector category is finally showing signs of growth, with the market growing by 4.6 per cent for the first time since December 2008. While the business channels have traditionally dominated the sector, the consumer area is becoming increasingly important, with more and more manufacturers starting to cater to this side of the market as well. As new technologies start to dominate the consumer electronics industry, they have also been having an impact on projectors, with HD, 3D and LED projectors now becoming increasingly influential in the market. As of August, 13.5 per cent of the


projectors sold in the UK market were HD ready, accounting for 24 per cent of the market’s value. Similarly, the boom in 3D technology across the consumer electronics industry has also crept into the projector market, with 3D projectors now making up 6.2 per cent of sales in the UK – a 140 per cent increase in only the past six months.


www.pcr–online.biz Another key driver within this


product category has been the portable projectors market – consisting of mini LED and pico devices. As of January this year, this side of the market has grown on average by more than 250 per cent, and now accounts for 6.1 per cent of total projector sales. Although traditional channels and


products continue to dominate the market, the consumer side of the market is clearly becoming increasingly important. While the average selling prices for


projectors generally remain stable, those of the 3D and mini LED segments have risen by 18 per cent and 135 per cent respectively, adding to the product category’s value. As we move into the fourth quarter and one of the most promising Christmas sales periods in years, this side of the market is expected to play a major role in moving the product category into a reasonable position by the end of the year. If you would like more information please contact Mehryar Hamid on 0870 603 8143.


November PCR 67


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