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NEWS


Acer forges more exclusive retail alliances


Vendor campaigns to brand a network of independent stores as Acer Experience Centres


"We are looking to recruit another 12 to 14 major cities for the next year in the UK, all the major towns, and I’m going on a big


recruitment drive.” Linda Hassall, Acer


By Andrew Wooden


AFTER RAKING in a whopping 22 per cent of PC sales in the UK for Q3 (according to Gartner), Acer is looking to sign up a series of retailers across the country to its Experience Centre scheme, essentially creating an own- brand retail operation. The push follows the news that Hannspree is to open its own branded store, highlighting a growing trend of vendors going it alone on the High Street. “Over the last six months I’ve been looking to find firms willing to join us in this joint business venture,” said


Linda Hassall, retail account manager at Acer, who is heading up the project. “The two stores I’ve currently got signed up are PC Paramedics in Woking and Black Box in Preston. Those two stores have decided to go 100 per cent Acer, so it is the only computing brand in those stores – though the pre-requisite isn’t 100 per cent, it’s about 50 per cent of the store needs to be Acer-focused. “Over the past few months we’ve worked on a total refit and


refurbishment, from knocking own walls to laying carpets to putting in Acer-branded displays.” The vendor will be pushing to attract more vendors to the scheme over the next 12 months. “Ongoing, we are looking to recruit another 12 to14 major cities for the next year in the UK, in all the major connections, all the major towns, and really I’m going on a big recruitment drive now trying to get these independents signed up,” Hassall added.


Synaxon membership grows 200%


BUYING GROUP Synaxon is growing at a rate of ten new members a month, and has negotiated a deal with financial services firm London & Zurich to bring direct debit management services to its members at a discounted rate. Having recorded around 200 per


cent growth in membership on last year, Synaxon is keen to add more quantifiable benefits to its portfolio of services. This latest move is designed to create a range of financial services, including the ability to collect credit accounts, trade accounts and make regular payments online, and will support Synaxon’s ongoing drive for growth. Due to the paperless nature of the


Synaxon UK MD Derek Jones


14 PCR November


service, there is no need for clients to sign new direct debit mandates if changes to external conditions occur – such as a change in VAT rate. In addition, the service is linked to


AUDDIS, an automated debit instruction service that allows users to track their payments and clients, reducing manual handling of accounts. “We’re pleased to announce a


partnership with London & Zurich to bring direct debit services and account management solutions to our members,” said Synaxon’s managing director, Derek Jones. “With continuity of finance posing such an obstacle to many small retailers and resellers across the country, Synaxon is delighted to have been able to negotiate this exclusive deal.” London and Zurich’s sales director Chris Barnes told PCR: “Due to structural issues, most small businesses don’t have access to this kind of system but our system allows them to do so. We’re hoping to add value for Synaxon as well as generate business for ourselves – we see the IT industry as a key area for growth in these kind of services.”


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