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PCRContents


REGULARS News ......................7 Appointments ...100 Brigantia ............104 TCA ........................108


John Lewis


Head of buying for consumer electronics Ed Connolly talks about the benefits of eradicating jargon


RETAIL FOCUS Hardware


Pages 45 - 70 28 Software Pages 71 - 84


ISSUE 86 NOVEMBER 2010 Acer interview


Acer’s UK managing director Bobby Watkins and retail account manager Linda Hassall explain the vendor’s plans for


diversification....................32


Realtime Distribution company profile


Realtime’s founder and managing director Mark Reed talks about the company’s history and its plans for the future...............................63


FRONTLINE 36 | MYSTERY SHOPPER 40 | INDIE PROFILE 39


Consumer Electronics Pages 85 - 96


47


Notebooks We take a look at some of the latest models to hit shelves and discuss the market with GfK’s Carl West


Laptop accessories........53 Accessories and peripherals can add valuable extra margin especially at Christmas, PCR investigates this key sector


GfK ........................................ 67 Account executive Mehryar Hamid gives his predictions for the projector market


MARKETPLACE Kids’ software


An overview of the wealth of non- educational titles currently on the market aimed at children


Games....................................81 Our monthly rundown of the best selling PC titles and future releases


Windows Phone 7...........82 Microsoft’s director of mobile communications admits that the firm is the underdog in the mobile sector


73


87


Novelty gadgets The perfect stocking filler, novelty items can offer a highly lucrative source of ‘impulse buys’ during the festive season. We take a look at some of the products available now


FaceVsion............................94 Regional sales director Jack Cheng tells us all about his company and discusses the opportunities presented by HD video and the emerging video conferencing sector


MP NEWS 98 | PCR RECOMMENDED 119 | OUT OF OFFICE 120 


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