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HARDWARE  LAPTOP ACCESSORIES


CONTACTS CSBH:


0844 740 2475


EntaTech: 033 101 1000 Eurotech:


0870 458 0011


Gem Distribution: 01279 822822


Interactive Ideas: 020 8805 1000


Meroncourt: 01462 680060


PSA Parts: 020 8544 7224


Realtime Distribution: 01480 435881


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JOYSTICK JUNKIES FLIGHT BAG


SRP: £29.99 Distributor: Exspect


They say: The flight bag from Exspect features digitally inspired art provided by Joystick Junkies. The bag has been created using unique designs on the exterior whilst a pixellated theme continues the funky design inside the bag


Features: Stores laptops, netbooks and consoles, PU leather material, retro flight bag design, front pocket


[ ] INNERGIE MCUBE90


SRP: £104.99 Distributor: Interactive Ideas


They say: The world’s smallest universal adapter that’s created to revolutionise your mobile life


Features: Can charge a notebook and USB devices at the same time, compatible with most popular brands, integrated protection, Energy Star certification


In the bag


As the laptop market increasingly enjoys mainstream market attention, the opportunity to make additional margin from add-on sales such as bags and peripherals has increased. Matt Grainger investigates…


THE LAPTOP market has enjoyed a period of unprecedented growth recently, and the accessories that can be sold along with them have seen a concurrent boost in sales. As sales of desktop devices diminish, reflecting a shift in consumer interest towards mobility, the opportunities for selling the associated peripherals represents a real growth area for the industry.


Indeed, it is clear that a large number of vendors and distributors are


www.pcr-online.biz


seeing the potential in these products, as increasing numbers of them are launching ranges of branded or design- focused accessories. The reason for this is simple: laptop bags and accessories are a low-cost add- on sale with clear benefits for the consumer. They also make an ideal gift item, leading to natural sales booms during the festive period. “The obvious spike in sales is


Christmas,” notes Reece Cummings, sales and marketing manager at G&BL


Accessories. “But with the laptop now almost an essential part of a student’s kit, coming close this year was the run- up to back to school. When you’ve got new pencils you want a new pencil case.” While there is the natural sales


spike at certain times of year, these products are increasingly an evergreen sales opportunity as consumer uptake in mobile PCs continues. Realtime’s product manager Hannah Horne notes that the


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URBANO ATTACHE BAG FOR MACBOOK AIR


SRP: £109.99 Distributor: Interactive Ideas


They say: Features a soft and luxurious scratch-resistant plush fabric with cushioned protective padding to provide maximum protection for your priceless asset


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Features: Scratch-resistant fabric, padded enclosure, elastic corners, front pockets for cables and accessories, magnetic closure on front pocket, retractable handles


November PCR 53


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