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SOFTWARE  KID’S ENTERTAINMENT SOFTWARE


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POSTMAN PAT SPECIAL DELIVERY SERVICE


SRP: £4.99 Distributor: Interactive Ideas, Gem Distribution, Ideal Software, Centresoft


They say: Join Pat and friends in a Special Delivery Service adventure


Features: Engaging games, puzzles and activities; high quality graphics; songs; reward system to challenge and motivate children; multiple levels of play; creativity workshop


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HORRID HENRY MISSIONS OF MISCHIEF


SRP: £5.99 Distributor: Centresoft


They say: Play the hugely horrible role of Henry as you head off on his mischievous missions, wreaking havoc around you


Features: 40 levels and eight bonus levels to unlock, multiple difficulty settings, includes favourite characters such as Moody Margaret, Perfect Peter, Mum, Dad and Miss Battle-Axe


NANCY DREW DANGER BY DESIGN


SRP: £9.99 Distributor: Focus Multimedia


They say: Unmask the mystery in an international game of hide and chic


Features: French landmarks, decoding secrets, intricate puzzles, ‘second chance’ option to erase mistakes, junior or senior detective levels


WALL-E


SRP: £4.99 Distributor: Interactive Ideas, Focus Multimedia


They say: Make space for infinite action, astronomical fun and a mission that’s out of this world


Features: Action-packed worlds, blasting enemies and obstacles


“The best approach is quite simple, in my opinion. A regular feature of good, clear, well stocked and cleanly merchandised


displays is imperative” Alan Wild,


Focus Multimedia www.pcr-online.biz


Children are typically introduced to computers from an early age and are now more knowledgeable than ever about interactivity and gaming,” he says. “With the exception of 15 and 18 certificated software, the jump to more ‘grown up’ games is much smaller and far less defined than it once was.” The Christmas season is obviously a peak period for family-friendly software. According to Wild, the


collapse of Woolworths in 2008 has left a gap in children’s games that no other chain has managed to fill, creating a major opportunity for all retailers. “The best approach is quite simple, in my opinion. A regular feature of good, clear, well stocked and cleanly merchandised displays is imperative,” he comments. “Children’s products are more often than not an impulse or distress


purchase. Displaying a range of leading children’s brands as part of their budget PC offering is normally the best way for retailers to drive sales, as they will have parents and children looking through a large selection – the best sales come from spinner displays or dedicated bays,” adds Powell. “Success in this sector comes from retailers that understand the budget category.”


November PCR 75


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