MARKETPLACE COMPANY PROFILE OCZ TECHNOLOGY
requirements. While OCZ is very strong on the client side, one of the fastest growing portions of our business is now enterprise and OEM solutions, and you can expect this growth to continue globally.
What do you have planned locally for the UK, then? The UK is a very important market for us, with a very savvy power user customer base. The UK market is often one of the first to adopt the latest and greatest components and we make sure that we design solutions that specifically match the latest platforms, in terms of performance and value. A good example is the RevoDrive,
which was made available to the UK as one of our launch markets. The RevoDrive is the world’s first affordable bootable PCI-E SSD designed specifically for gaming and multimedia applications. You can expect to see many more new and exciting products that cater towards UK enthusiasts in the coming quarters.
Do you think the Christmas buying period will be better for retail than last year?
While nobody has a crystal ball, everyone is feeling more positive
about what this holiday retail season holds. In terms of our segment there are always customers who want the very best solutions and we believe that first and foremost we have to deliver products that not only our customers would buy, but that we personally would want as well. These are products like our SSD drives, which let users actually feel a difference in speed and overall system responsiveness the minute they are installed.
Where do you see the company in five years’ time? Five years seems like a lifetime away in our fast-moving market, but our goal is to continue on our path of innovating and developing products that change the way consumers and enterprise clients interact with their platforms. You can expect a continued focus on
delivering the very best solid state drives, memory and power supplies but don’t be surprised if we introduce yet another category. If there is a computing need we will do our best to address it with an innovative product we feel really adds value to consumers. We always say internally here at OCZ that we are passionate about performance, and you can rest assured that that commitment will not waver.
“The latest platforms can support mind-boggling densities and consumers don’t have to sacrifice speed for capacity and vice-versa.”
Alex Mei, OCZ Technology
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www.pcr-online.biz
November PCR 103
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