SOFTWARE KID’S ENTERTAINMENT SOFTWARE
[ ] LEGO UNIVERSE
SRP: £29.99, SUBSCRIPTION £7.49 PER MONTH Distributor: Centresoft
They say: Bring your bricks back to your own Lego Universe world, where you can build anything you can imagine – then bring your models to life
Features: Massively multiplayer online gaming, customisable characters, pre-made or custom buildings, includes one month’s free subscription
[ ] [ ] [
SPONGEBOB SQUAREPANTS EMPLOYEE OF THE MONTH
SRP: £4.99 Distributor: Focus Multimedia
They say: Mr Krab has generously given SpongeBob tickets to the greatest amusement park ever built under the ocean – Neptune’s Paradise. But will he ever get there?
Features: Multiple areas within the game, gathering clues from SpongeBob’s friends and family, mapping SpongeBob’s quest
FIFI AND THE FLOWERTOTS ACTIVITY PACK
SRP: £4.99 Distributor: Interactive Ideas, Gem Distribution, Ideal Software, Centresoft
They say: This exciting activity pack follows Fifi and her amazing group of little Flowertot friends as they go about their everyday lives in Flowertot garden
Features: Games and puzzles including pairs, snap, wordsearch, jigsaw, spot the difference and colouring book; lets users watch a full episode of the programme
UP
]
SRP: £4.99 Distributor: Interactive Ideas, Focus Multimedia
They say: Join Carl Fredrickson and Wilderness Explorer Russell for a wild adventure
Features: Dangerous creatures, treacherous jungles, aerial dog fights
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correlation between violence in individuals and
the games they play,” says Michael Rawlinson director general of The Association for UK Interactive Entertainment (formerly ELSPA). “Whilst some games do feature
degrees of violence, we need to remember that interactive entertainment encompasses a broad range of genres, much like film. Games
74 PCR November
can be adventure, sports, interactive or educational,” Rawlinson adds. But if adults are concerned about the content of the games their children play, UKIE has created a classification system to help them decide on the most suitable titles. The PEGI system includes age rating symbols and written guidance, and will soon be incorporated into legislation. From April 1st next year, selling a video game rated 12 or over to
an underage person will become illegal. “The PEGI classification system empowers parents and guardians to make informed decisions about the types of material their children are exposed to,” explains Rawlinson. Currently, many of the most popular kids’ titles are based on characters from TV programmes and films. From classic characters like Scooby Doo to more modern icons such as SpongeBob
Squarepants and Peppa Pig, licensing represents a major market opportunity. Despite the popularity of games based on cartoons, Wild claims the gap between children’s and grown-ups’ titles is growing smaller. “It’s a misconception to believe that kids’ games are as young as they once were. The industry has grown up as a whole and games across all age brackets and genres have matured considerably.
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