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RETAIL FOCUS MYSTERY SHOPPER


Croydon


Money is no object for our Mystery Shopper this month, as he (or she) goes on the hunt for an MP3 player capable of storing at least 100 albums and playing video. Also on the shopping list is a dock or external speakers...


CURRYS


UPON ENTERING the quiet store’s music section I was immediately approached by a sales assistant who asked if he could help. There were three brands represented on the display – Apple, Sony and Archos. After relaying my story, I was directed to an Apple


iPod and picked out the Touch, with its large screen and wi-fi access. “The Touch has many features which makes it more than just a music player; you can use the app store to buy games and programmes that let it do many more things. It’s like a mini computer,” I was told by the sales assistant. “Because of the iPod’s popularity there is triple the selection of accessories and docks. For your 100 albums I would suggest the 16GB model, which would have more than enough space.”


40 PCR November I prompted him to show me some other devices.


Moving away from the Apple area, the other MP3 players were neatly displayed but were not demo-ready. The salesman picked out a couple of units as being ‘good’, but unfortunately never went any deeper into their feature sets. Instead he moved onto docks – specifically for Apple devices – demonstrating an Altech device for the iPod Touch and iPhone, which had impressive sound quality.


I was a little disappointed with the visit. I had expected a less biased opinion given the wide choice of MP3 players available, but the advice was reasonable none the less.


SCORE 6/10 www.pcr–online.biz


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