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NEWS  MARKETPLACE It’s a total Eclipse for EntaTech Distie takes on new brand of ‘lifestyle’ peripherals and looks to appeal to a new set of customers


“This brand is a new direction for Mad Catz as we are traditionally known for video gaming peripherals. As the company evolves, our product offering expands so we are now satisfying larger


demographics.” Rachel Gordon, Mad Catz


By Nicky Trup


ENTATECH has been appointed as the exclusive UK distributor for Eclipse, a new brand from peripherals vendor Mad Catz. The range, which has already


launched into a select few retail outlets, is a new direction for Mad Catz, which specialises in gaming peripherals. The Eclipse branded products are aimed at home and office users and feature a minimalist design.


“Eclipse is a range of lifestyle solutions that predominantly targets the gadget-loving early adopter generation. We have created a brand that combines top class engineering with unprecedented functionality and also cosmetically look fantastic,” said Rachel Gordon, UK marketing manager for Mad Catz. “This brand is a new direction for Mad Catz as we are traditionally known for video gaming


new Eclipse range is a luxury innovative solution to discerning PC and laptop users who want style combined with practical solutions for home and business. “As well as being a suitable line for


Rachel Gordon, Mad Catz


peripherals. As the company evolves, our product offering expands so we are now satisfying larger demographics.” EntaTech’s commercial group vice president Jon Atherton added: “The


Varlink snaps up Getac


York-based distributor adds new line of rugged personal digital assistants to its portfolio


VARLINK has inked a deal to become a UK distributor of rugged computing specialist Getac’s PS236 and PS535F Windows Mobile PDAs. The vendor’s mobile devices are designed for use in industrial and field environments, and can therefore withstand extreme temperatures, along with wet and dirty conditions. In addition, the PS535F is ATEX certified and reaches the US Military’s MIL-STD 810G standard. “We are extremely excited about this


latest vendor addition to our portfolio. An increasing number of VARs and system integrators that we have been working with this year require the intrinsically safe ATEX and MIL-STD 810G standards and wireless networking facilities. We have also


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"We have come across a number of opportunities lately where field


workers require handheld devices with a camera able to read barcodes, which the Getac


products offer." Sabine Kelly, Varlink Sabine Kelly, Varlink


“Varlink has grown to become a very influential mobile computing distributor in the UK and they have a solid track record of sales, marketing


come across a number of opportunities lately


where field workers require handheld devices with a camera able to read barcodes, which the Getac products offer. We therefore see Getac as a perfect fit,” said Sabine Kelly, Varlink’s marketing manager.


and support programs specifically geared for their vendors,” added Peter Molyneux, business development director for Getac in the UK. “We are delighted to welcome Varlink as our new UK distribution partner and are confident that they will provide the skills and support necessary grow our businesses together.”


November PCR 99


IT resellers, the range would fit perfectly within home entertainment retailers, which is a new audience for EntaTech. This also provides our customers the opportunity to appeal to a new audience. As always, we want to lead the way with new and innovative products, and being the UK’s exclusive distributor for the Eclipse range supports this strategy and complements our already extensive product portfolio.” Devices in the Eclipse range include


the Litetouch keyboard, with backlit scissor keys and a three-in-one LCD touch panel, the adjustable Mobilemouse and the Touchmouse, which features a dark brushed aluminium finish.


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