Issue 86


November 2010 Incorporating


COMMENT


PCR CONTACTS Editor


Andrew Wooden andrew.wooden@intentmedia.co.uk


Staff Writer Matt Grainger matt.grainger@intentmedia.co.uk


Staff Writer Nicky Trup nicky.trup@intentmedia.co.uk


Editorial Production Manager Helen French helen.french@intentmedia.co.uk


Managing Editor Lisa Foster


lisa.foster@intentmedia.co.uk


Senior Sales Executive Carly Bailey carly.bailey@intentmedia.co.uk


Senior Sales Executive Jodie Holdway


jodie.holdway@intentmedia.co.uk


Production Executive Rosie McKeown rosie.mckeown@intentmedia.co.uk


Designer Kelly Styles kelly.styles@intentmedia.co.uk


Publisher Stuart Dinsey stuart.dinsey@intentmedia.co.uk


Marketing & Circulation Lindsay Banham lindsay.banham@intentmedia.co.uk


“Microsoft’s latest push in the mobile space is significant even if you’re not directly in the business of smart phones.”


CLASH OF THE TITANS IT’S RARE that Microsoft – for decades the beating heart of the personal computer software revolution – could be considered anything other than a leading player in whatever area it turns its extremely well funded hand too. It’s even rarer for the firm to publicly acknowledge the situation – to admit it is ‘the underdog.’ Microsoft’s latest push in the mobile space is significant even if you’re not directly in the business of smart phones. Windows Phone 7 is the sum of that drive and the software giant is betting a lot on it (see page 7). Considering how entrenched and dominant it is in traditional IT, it’s proof – if proof be needed – of just how entwined and reliant on each other the telecoms, information technology, and consumer electronics sectors now are. And with Microsoft itself so integrated in the tech market, its success or failure in mobile sub-sector – which it considers to be critical to its long-term future – is sure to have ramifications across the industry. The mobile OS landscape may seem like a self contained sector that isn’t directly in everyone’s environment, but the titans of the industry – Google, Apple, Microsoft, Nokia, and others – are all going to war with each other there. With so much being invested by so many huge firms, how the battle plays out could have seismic effects – and not just for the companies’ shareholders.


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PCR - Total average monthly net circulation for January 1st to December 31st 2009: 11,443


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PCR is published 12 times a year by Intent Media - Saxon House, 6a St.Andrew Street, Hertford, Hertfordshire SG14 1JA Fax: +44 (0)1992 535648. © Intent Media 2010 No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Printed by Pensord.


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Subscriptions Manager: Hannah Short, Hannah.Short@intentmedia.co.uk November PCR 3


THERE’S AN APP FOR THAT Speaking of changes, at PCR we’ve often issued the opinion that in such a quick moving industry it’s vital for tech businesses to keep up do date with the times in order to stay ahead of the pack. The same rule applies to us, which is why we’ve put together dedicated iPad and iPhone apps, as well as revamped the PC online version of the magazine. The digital versions can now be downloaded and read through a stylish mobile interface, while the iPhone app delivers the ever growing PCR-Online website straight to your mobile, bringing you all the breaking news from the technology sector, wherever you are. Both apps are available to download now. We hope you like them.


Andrew Wooden, Editor andrew.wooden@intentmedia.co.uk


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