NEWS
PCR launches iPhone and iPad app plus new PC digital edition
New digital versions now available from the App Store Online browser edition sees refresh
By Andrew Wooden
YOU CAN now can get IT trade news instantly via the new PCR iPhone and iPad apps, plus a relaunched digital edition for your desktop The iPad app is a full, rich media edition of the print magazine, and will include videos and live links within articles. Email and push notifications will be available, as will numerous state of the art functions provided by Apple’s hugely popular tablet architecture. Meanwhile the up to the minute,
round-the-clock coverage of the global technology industry provided by the
PCR-online.biz website will now be available through an iPhone app, bringing you all the content in
a specialised format for reading while on the move. VIP Computers has signed up as sponsor of both the iPad and iPhone apps, as well as the new browser edition. “The world of publishing has
changed, and PCR has changed with it,” said Lisa Foster, managing editor of PCR. “The website has been giving up to the minute news for years now, however with the iPhone app you can now receive updates directly, wherever you are. The print publication remains our main brand, but porting this content to an iPad format ensures the high quality of PCR’s core property is delivered to a wider audience, while retaining the look and feel of a magazine.”
The iPad and iPhone applications are available from the App Store now
John Lewis reaches for bigger slice of tech retail
“I can’t really think why someone would want to buy something from
our competitors.” Ed Connolly, John Lewis
HAVING PRESENTED itself as the straight-talking choice for consumer technology buying, department store John Lewis is gearing up to become a much larger player in the sector, taking on larger specialists PC World and Comet with new Home stores and an ambitious online operation. The firm has been a strong
performer in TVs for a while, and Ed Connolly, head of buying for consumer electronics, told us that success is being replicated in IT sales. “I think we should lead the market in all of our electronic industries,” he said. “There’s certainly a lot for us to go at. We’ve got six or seven per cent in TV, that can go a lot further, as our proposition is very strong. This year our IT sales have gone mad. We’ve seen
10 PCR November
incredible sales, much higher than the wider industry and much higher than we expected. We’ve pretty much doubled our market share to between five and six per cent.” The gains have spurred John Lewis
to increase the pressure on the specialist retail sector, and the firm has aggressive plans for expansion. “I can’t
really think why someone would want to buy something from our competitors,” he added. “We should be replicating
our successes all across the board in all of our categories. We don’t have as many shops (as PC World and Comet), but as we roll out our at Home stores we have quite ambitious expansion plans with those. And as more electronic purchases go online, we’re also very well placed to take a market leading position from the online trade.”
John Lewis has been accelerating the roll-out of its Home stores
www.pcr-online.biz
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