Faculty of Business & Law 59
CIM Professional Certificate in Marketing CIM Professional Diploma in Marketing
Part-time Part-time
s & Law
The Professional Certificate in Marketing is ideal The Professional Diploma in Marketing is ideal
for junior marketers, those working in marketing for marketers who are concerned with managing
support roles or those working in an area where the marketing process at an operational level,
marketing plays some part in their current job as well as those who are looking to build on the
description. This qualification gives students knowledge gained at Professional Certificate
the practical skills and knowledge to devise and level with a future marketing management role
execute tactical marketing activities and gain in mind. The course content has resulted from
F
aculty of Busines
marketing credibility. consultations with employers to ensure that
students gain relevant competencies for career
By the end of the qualification you should be able
progression.
to understand the function and fundamentals
of marketing in some depth – including how to The course is delivered in four modules
write and execute a marketing plan, knowing designed to develop specific areas of knowledge
the many different ways of understanding and and skill: marketing planning process, delivering
communicating with customers, understanding customer value through marketing, managing
an organisation’s marketing environment marketing and project management for
and apply practical knowledge - including marketing.
the collecting and analysing of data, and the
establishment of marketing budgets
The normal pattern of attendance is two
evenings per week for one year, but there is the
Modules include: marketing essentials, option of studying one evening per week over
assessing the marketing environment, two years.
market information & research, marketing
for stakeholders and marketing essentials.
Entry requirements
assessment is via a combination of assignments
This qualification is similar to an Honours
and examinations.
degree, hence you’ll need to have a degree
from a recognised provider; an appropriate CIM
Entry requirements Certificate; a BTEC/ HNC/D in any subject (UK
Applicants for the Professional Certificate are only); an NVQ or SVQ Level 3 in Marketing (UK
required to have at least one of the following: a only) or equivalent CIM approved vocational
minimum of two ‘A’ Levels; or a general Bachelors qualifications. Having suitable work experience
or Masters degree; or a CIM Introductory in a marketing management role is preferred.
Certificate in Marketing (Level 2 or 3).
Key facts
Key facts
Course code: CIMPD
Course code: TBC
Place of study: Civic Quarter
Place of study: The Rose Bowl
Start date: September
Start date: September
Length of study: Two evenings per week for one
Length of study: Usually 1 evening
year, or one evening per week over two years.
per week for 1 year.
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