58 visit www.leedsmet.ac.uk for detailed course information
PG Cert Executive & Business Coaching
Marketing & Public Relations
Part-time
The key feature of the programme is that it helps
MSc Marketing
the coach to understand the development needs
Full-time
of key people quickly and effectively. It equips
The MSc Marketing provides a significant
managers with a toolkit of techniques to coach
theoretical and practical base on which to
individuals through a wide range of personal
develop your career in marketing. The course
performance issues, to build a proactive
has a clear international context, reflecting
learning and performance culture within any
the fact that marketing is increasingly being
organisation. Our aim is to help you gain greater
practiced in an environment without borders.
understanding of the different styles and
approaches to coaching and how they can be
Whether you wish to pursue your career with
used to transform organisational learning. We
a large multinational corporation or a small
challenge you to reflect on your own skills and
to medium size enterprise, this higher level
enhance your coaching practice so that you can
marketing qualification will enable you to make
help others to be more effective in seeing and
a significant contribution to your organisation.
achieving their goals.
Holders of the CIM PPGD qualification can claim
exemption from cores 1, 2 & 6 and may also
Modules include: the essentials of executive
be eligible for additional accreditation of prior
and business coaching, executive and business
learning.
coaching - organisational development and
executive and business coaching - reflective
Modules include: strategic marketing
practice.
management, marketing communications
strategy, managing marketing resources,
The course is aimed at practising business
research methods, personal development
coaches seeking to enhance their coaching
planning, consumer behaviour, dissertation and
methodology and skills, HR Directors
two option modules from the client interface
and training consultants, those with line
process, international marketing, corporate &
management responsibility, executives who wish
specialist public relations and PR & new media.
to add coaching to their consultancy portfolio
and aspiring coaches from related backgrounds,
Key facts
such as counselling, psychotherapy, teaching
Course code: MSCMK
and business psychology.
Place of study: Civic Quarter
Start date: September
Many of our delegates have considerable
Length of study: 1 year.
coaching experience and often hold other
accredited coaching qualifications. With this in
mind, it may be possible for you to commence
the programme at an advanced stage. This can
include a direct route to an MA top-up (entering
at stage 3).
Entry requirements
Normally a first degree or equivalent, or three
years’ relevant professional experience at an
appropriate level, or currently working in or
have responsibility for staff development and
performance enhancement.
Key facts
Course code: BNSEX
Place of study: Civic Quarter
Start date: September
Length of study: 1 year.
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