106 visit www.leedsmet.ac.uk for detailed course information
Tourism
PG Cert/PG Dip/MSc
Responsible Tourism Management
PG Cert/PG Dip/MSc
Distance learning
International Tourism Management
Full-time, part-time or sandwich
The travel and tourism industry is more aware
than ever of the need to adopt responsible
International travel and tourism remains a growth
business practices that improve the quality
area with economic cycles creating opportunities
of life within local communities and conserve
and challenges for the industry. In response the
the environment and cultures of destinations.
industry must understand and adapt to the issues
Marketing, operations and product development
affecting tourism and implement sustainable and
practices are changing across the sector and
responsible strategies. Managers also need to be
organisations need managers who understand
able to work effectively with suppliers, clients and
and have the ability to implement responsible
consumers from different cultures and countries.
tourism strategies.
This course is designed to provide you with the
The University is home to the International Centre
skills, knowledge and experience required to
for Responsible Tourism which plays a leading
succeed at a strategic management level in the
role in the responsible tourism movement.
tourism supply chain, working for organisations
This course draws from the Centre’s work
such as tour operators, travel distribution,
with industry, governments and communities
transport, accommodation providers, public
worldwide and it is taught by world renowned
sector tourism organisations, education, tourist
experts who are active in the field.
attractions and the not-for-profit sectors.
The course explores domestic and international
You will gain an understanding of strategic
tourism – as responsible principles are as
management principles and how they
applicable to the Yorkshire Dales or Cornwall as
can be applied, the implications of the
they are to The Gambia or Sri Lanka. In addition to
internationalisation and globalisation of tourism
developing your subject knowledge, you will learn
and the role of sustainable and responsible
how to plan, implement and evaluate responsible
approaches. You will also learn how to manage
tourism polices and practices. You will look at real
core business functions, and develop your
issues and solutions and develop the management
management skills and ability to apply tourism
skills you need to function effectively at a strategic
practices.
level within government, non-governmental,
Course modules include: strategic management,
conservation and private sectors.
management development, tourism marketing,
Course modules include: responsible tourism
strategic human resource management,
management theory & practice, tourism
operation & quality management, international
for local economic development & poverty
tourism & globalisation, responsible tourism
reduction, responsible tourism marketing,
management theory & practice, research
managing tourism & conservation in protected
methods, a dissertation and option modules.
areas, managing cultural heritage for
If you would like to gain additional industry
tourism, responsible tourism in destinations,
experience you can opt for the sandwich route
environmental management for hospitality,
and undertake a work placement for up to 48
professional skills and a professional report.
weeks.
For busy professionals, the distance learning
Key facts
and selected weekends format enables you to
Course code: MSITM
continue working whilst you study. Additional
Place of study: Headingley Campus
study options are also available.
Start date: September or January
Key facts
Length of study: Full-time 1 year.
Course code: MSRTM
Part-time 2 years. Sandwich 2 years.
Place of study: Distance learning
Start date: September
(September or January for part-time)
Length of study: Full-time 1 year.
Part-time 2-3 years.
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