108 visit www.leedsmet.ac.uk for detailed course information
PG Dip/MSc PG Dip/MA Responsible Events
International Festivals Management Full-time or part-time
Full-time or part-time
More than ever, event organisations are aware of
The festival sector has grown significantly and the expectation and necessity for a responsible
is recognised for its strategic importance in approach to event management. In 2007, the
economic, social and cultural development. In British Standard BS8901 (BSI 2007) initiative was
the last five years there has been an increased launched to provide guidelines to encourage the
focus on public policy to develop festival activity events industry to adopt principles and practices
in support of tourism and community cohesion of sustainable management. The industry needs
across Europe. experts to work alongside and within the sector
to apply these principles at an operational and
Festival managers need to undertake all the
strategic level.
usual functions of an event manager but they
also require a high level of skill, knowledge This course has been developed in response
and understanding to navigate complex local, to industry demands to enable you to identify
national and international agendas and sustain options for greater sustainability and meet the
year-round awareness. Diverse festivals, from challenges of balancing social, environmental
commercial to subsidised, and community to and economic goals against other event
international require festival managers who objectives – enabling you to deliver events in a
understand the different functions each serves competitive and responsible way.
and their place within the sector.
Course modules include: issues in the events
Through studying this course you will consider industry, understanding knowledge creation in
a range of festivals and the authenticity of events, sustainability of resources & return on
their roles as historic and cultural displays investment, leadership & organisational culture
and economic drivers. You will also develop in events, events policy, politics & evaluation,
the specialist skills and knowledge required to experiential marketing and communication &
effectively operate at a strategic level within the behaviour, as well as an option module.
sector.
On completion of this course you will be
Course modules include: issues in the equipped to pursue a wide range of senior
event industry, impacts & risks in events management and strategic positions. It will
management, managing international festivals, also provide more specialised consultancy
experiential marketing, communications & opportunities and individual projects.
behaviour, strategic financial management,
volunteer management, research methods and a
Entry requirements
dissertation, as well as an option module.
Applicants should have an honours degree
in events or a related subject (2.1 or above),
Entry requirements possibly with industrial experience. Applicants
Applicants should have an honours degree in a with other relevant qualifications and
relevant subject, possibly with festival or events appropriate events experience will be considered
industry experience. Applicants with other and encouraged to apply.
relevant qualifications and appropriate events
experience will be considered and encouraged
Key facts
to apply.
Course code: MARES
Place of study: Headingley Campus
Key facts Start date: September or January
Course code: MSIFM Length of study: Full-time 1 year.
Place of study: Headingley Campus Part-time 2 years.
Start date: September or January
Length of study: Full-time 1 year.
Part-time 2 years.
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