CAMERA HIRE TOP 10
KIT
02 ARRI
ALEXA MINI
03 ARRI
ALEXA MINI LF
04 SONYFX6
01 Average Day Rate £454
Top 5 hire from
247Kit.TV, FAVA Rental, Film Store Rental, Films at 59, Mediadog, New Day Pictures, No Drama, Origin, ProcamTake2, ProVision, S+O Media, Shoot Blue, Verve, Video Europe, VMI
Hired for Ads, fashion shoots (FAVA Rental); The Horne Section (Film Store); dramas
- BBC, S4C, ITV (Films at 59); Disney, Netflix, BBC, ads, music videos (Mediadog); Great British Architects (New Day); Stonehouse, Biff & Chip, Molly & Mack, All Creatures Great & Small, Triuir, Annika (No Drama); The Lost King, The Railway Children Return, Don’t Hug Me I’m Scared, The Love Box In Your Living Room (ProcamTake2); Happy Valley, Vera, Emmerdale, The Reckoning, Princess Mirror-Belle (ProVision); Married at First Sight, Jerk (S+O); This England (Verve); Endeavour (VMI); ads, branded content, feature films (Shoot Blue)
Arri’s Alexa Mini “has proved that it is still relevant and in demand,” says Shoot Blue, but there’s a sense it’s slowly being replaced. “While Alexa Minis have been our most popular cameras over the last 12 months, we expect the Alexa 35 to take over in 2023,” says Fava Rental. Film Store says that “after the release of the Mini LF and now the Alexa 35, there was conversation about its longevity” but, as many ops are so used to it, “it continues to perform well.” Films at 59 picks out a “slow decline now in the Alexa Mini” and No Drama says demand “will dwindle into the later part of this year as Alexa 35 finally starts shipping in numbers.”
03 - Average Day Rate £847
Top 5 hire from
247Kit.tv, Dynamic Rental, FAVA Rental, Filmstore Rental, Films at 59, Mediadog, No Drama, Origin, ProcamTake2, ProVision, S+O Media, Shoot Blue, Verve, Video Europe, VMI
Hired for ads and fashion shoots (FAVA Rental); Ford Live (Film Store); Dramas - BBC,
Netflix, Amazon (Films at 59); Netflix, Disney, Amazon, ads, music videos (Mediadog); Cobra, The Bay, Maternal, Better, Mayflies, ads (No Drama); Jungle, An Audience With Adele (ProcamTake2); Waterloo Road, Malpractice, Hunt For Raoul Moat (ProVision); Emily Atack, Two Men in a Tent (S+O); ABBA Voyage – Steam Motion & Sound (Verve); Grime Kids, various (VMI); Gassed Up, ads, music promos & shorts (Shoot Blue)
The Alexa Mini LF stays in third place this year. Video Europe says the “Arri Alexa Mini LF and Arri Alexa Mini are still our most popular cameras by volume and utilisation.” ProVision too says “the Alexa Mini and Alexa Mini LF again reign supreme at the top of the list for drama with the Alexa Mini LF becoming more in demand in the second half of 2022. However, with the long-awaited arrival of the Alexa 35 we’re thinking we may have a new kid on the block.” Procam Take 2 says that in 2022 the “Alexa Mini LF was our busiest camera, closely followed by the Sony VENICE. Almost all the DOP wish lists we saw across features, dramas and commercials had the Mini LF or Venice listed. Both have been the go-to options for streaming platform work and large-format glass usage.”
05 Average Day Rate £165
Top 5 hire from
247Kit.tv, Alias Hire, Filmstore Rental, Films at 59, Hireacamera, Hotcam, Shoot Blue, The Kit Room, The London Camera Company, Mediadog, New Day, Origin, ProVision, Verve, VMI
Hired for Repair Shop (Film Store); Various natural history projects (Films at 59); 24 Hours in
Police Custody, The Last Resort, Sort Your Life Out, Inside M&S at Christmas (LCC); BBC, Disney , Amazon , music videos (Mediadog); Natural history, music videos (New Day); Soldier, Geordie Hospital, Leeds Hospital, Ferne McCann, The Dubai Hustle, Saturday Night Takeaway, Project Icon, Billie & Greg: The Family Diaries, Love Island: AfterSun (ProVision); Soho Theatre Live (Verve); various (VMI); broadcast docs for Blast! Films (Shoot Blue)
The Sony FX6 moves up to fourth place in the Camera Top 10 and “appears to be the true market successor of the Sony FS7, more so than the FX9,” says Shoot Blue. And there’s “no sign of slowing demand even with supply finally catching up on orders’” says Hireacamera. Film Store says the FX6 “has become the new go to camera in factual reality and fact ent. It has surpassed the FX9 and FS7mk2 in rental volume.” ProVision says the Sony FX6 has “stepped in where the Sony FS7 left off.” And Shoot Blue reports “big demand for the Sony FX6, for its price point this camera performs extremely well and it is very accessible. It is also very light weight, giving a broader range of users to be able to use this camera.”
Spring 2023
televisual.com 55
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