ROUND TABLE
POST
The Banshees of Inisherin, Cinelab All change please
SIMPSON: It all depends on how good AI really becomes. When I look at ChatGPT, OpenAi, DALL-E and Midjourney, they all hold such promise. The last time most of us felt like this about technology was probably when smart phones were first introduced.
MITCHELL: The problem with how we work today is that it’s an incredibly labour-intensive, manual process and involves a lot of top-level orchestration, whereas we mere humans can introduce error. We also seem to have a labour shortage. These amazing Machine Learning and AI tools have the potential to revolutionise how we work, from optimisation to building completely new tools and services. They were made possible due to the technology only being found in the cloud and being able to process huge data sets on custom silicone. The current travesty here is that in film and TV, workflow is predominantly not in the cloud and is therefore, for the most part, unable to leverage this.
I doubt most people aspire to filling out spreadsheets or copying data from a FileMaker Pro database into their vfx tool or watching render bars. We leave aspiring talent tied up for two to three years doing donkey work, almost as a rite of passage. Imagine if we can free these people up and have them doing what they are good at, doing what they really want to be doing. We would get people trained up faster and our talent pool would open up.
The film industry is ripe for a serious upgrade in how we are working, with new tools, tech, optimisation and AI/ML I would argue that we are about to see a bigger transition over the next 5 years than that of the impact we had when we moved from film to digital.
Next Gen
SIMPSON: In a traditional post facility model, there are staff waiting for people to die or move on. They’ve been sometimes working for ten years to get to the job they want. With media creation becoming more democratised - a lot of new technologies are already on our phones. People will be able to create higher quality images more easily. And in turn all these lower-level skills become increasingly redundant to a point where nobody will ever need them. Amateur filmmakers will not need them and will be coming in at a higher level and finessing, rather than grappling with the process.
Where does ML, MA & AI have a role?
PALMER: Seagate uses AI a lot and it’s the low-level functions that we’ve automated, In our production processes, we pump out millions and millions of hard drives every day. We start off by digging raw materials out of the ground and then a year later - and 26,000 processes later - we produce the hard drive.
ML I would argue that we are about to see a bigger transition over the next 5 years than
that of the impact we had when we moved from film to digital.”
TOM MITCHELL MISSION
“With new tools, tech, optimisation and AI/
And every stage of that process is photographed. Using AI we compare it to a golden view of what hard drives should be. That way we can detect nuances within the design and when we make our ASIC devices, we can compare the actual product to what it should be. By doing so we can see when things are moving away from the high quality product.
This way we can intervene much sooner and before it
goes into the field. It’s all the low-level stuff that a human couldn’t do fast enough that we use AI for.
CHADFIELD: When you look at younger adults, many of them are already using the skills that we have all learned over the years, so those skills are transferrable. In a way, maybe our job then is to figure out and transfer their way of operating into what we see as relevant, and our way of operating.
WOODALL: What you’re describing is subjective. The whole point about speeding things up is that it’s binary, it’s either right or it’s wrong. The whole process that we intervene and interfere with is subjective. It’s creative. We like to have
Spring 2023
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