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SURVEY 25


COMMERCIALS 30 TOP 30 SPINDLE


spindle.co 46 Charlotte Road London EC2A 3PD md Stitch Richardson ep Lou Gagen Head of Sales Emily Jordan-Wilson credits Have A Word by Molly Burdett for Ogilvy/Mayor Of London; Here For It by Daniel Lundh for Mother London/H&M


“We’ve had a great year. We’re still relatively new to commercials but it feels like our reputation has been growing year on year,” says Spindle of 2022. “There’s been a clear step up of scripts


27 MINDSEYE


mindseye.london 52-54 Roseberry Avenue, London EC1R 4RP t 020 7636 4100 md Hughie Phillips ep Charlie Phillips HoP Max Yeoman credits Chin Up by Thomas Ormonde for BBH/Ribena; So tasty, Why Choose the Alternative? by Jim Archer for adam&eveDDB/Quorn


Mindseye says that “shooting two launch campaigns for new BBH clients (Ribena and Barclaycard) was a particular highlight. Taking on the first piece of work for a new client at an agency always brings with it an


29 HUNGRY MAN UK


hungryman.com 1-2 Herbal Hill, London, EC1R 5EF t 020 7239 4550 Managing Partner UK Matt Buels Managing Partner US Mino Jarjoura Managing Partner Brazil Alex Mehedff credits Belvedere x Daniel Craig by Taika Waititi for Belvedere; Amazon Christmas by Taika Waititi for Lucky Generals/Amazon


The UK arm of Hungry Man says “the climate has generally been good. There are lots of large campaigns being shot in London,


26 HUNKYDORY Mayor of London Have a Word


and opportunities (and turnover). We’ve made more commercials this year, worked with bigger agencies, put out more work that we’re proud of and won more awards. We’re really pleased with the trajectory and 2023 looks set to keep going that way so far.”


hunkydoryfilms.co.uk Angel Mews, London, N1 9HH t 020 7267 5000 Managing Partner John Doris HoP Nick Papworth ep Ronae Rayson credits Royal Ambulance by John X Carey for Harvard/Meta; Eat Your Veg by Jack Clough for BBH/Tesco


HunkyDory says the past year has been “very busy, but things have settled post pandemic and we are working without the remote restrictions we had for two years. Business is good.” It says that “we are working direct to clients


28 OB MANAGEMENT Ribena Chin Up


extra level of scrutiny (the agencies who lost the pitch are always very keen to see it) but it also brings a great opportunity. Together we truly have a blank canvas to work from meaning we can build the rules of the world and the look from scratch. That can be very rewarding.”


obmanagement.co.uk 44 Kings Terrace London NW1 0JR t 020 7082 5740 founder/ceo Otis Bell coo Frida Nilsson credits Flip 4 by Josh Cohen for Eleven Inc/Samsung; Stay Down by Thomas James for Creature/ Department For Opportunities


The big news for OB was its tie up with long form indie 42. “It has always been OB’s ambition to offer representation across all storytelling disciplines. It was very clear from our early conversations that a partnership with them would


30 GREAT GUNS Belvedere Daniel Craig


with more multiple day shoots happening. As the strength of the pound has weakened, there has been an incentive to shoot more in London, rather than abroad, and an increased amount of service enquiries from the US to shoot in London.”


Spring 2023 C19


greatguns.com t 020 7692 4444 eps Sheridan Thomas, Kate Philips, Oliver Fuselier credits Soccer or Football by Michael Bay for Frito-Lay; Don’t Run Out by Dan Trachtenberg for Kamp Grizzly/ Uber Eats


Great Guns says there’s been a “healthy increase in work from across all global territories and better creative globally.” It’s also been “expanding our use of virtual production” along with “launching


Commercials 30


Tesco Eat Your Veg


as well as via ad agencies – the work is incredibly varied” but agency in-house production “has become a big threat to production companies. Young directors are really struggling to learn their craft as smaller budget jobs are being undertaken by agency in-house.”


Dept for Opportunities Stay Down


be the most impactful and credible way to add to our offering. We bring a wealth of experience in short form talent and production, while 42 bring the same across longform, making the consolidation of OB and 42 a significant extension in talent representation for both companies.”


Frito Lay Soccer or Football


our new creative community, Ballistic, which is focused on helping a diverse range of emerging directors break into and build their place in the industry whilst offering clients and agencies a new, agile way of working on challenging projects.”


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