TOP 30 COMMERCIALS 30
SURVEY
03 BISCUIT FILMWORKS
biscuitfilmworks.com 13 Holywell Rd, London, EC2A 4JF t 020 7240 9955 md Rupert Reynolds-MacLean ep Hanna Bayatti ep Samantha Chitty credits Octocurse by Jeff Low for Grey London/Peta; Do Less by Andreas Nilsson for Mother/ Uber Eats
Adding Steve Rogers, James Rouse and Matilda Finn to the roster along with “growing new directors Bine Bach, Angelo Ceriscara and Maria Sosa Betancor into the
John Lewis The Beginner
commercial industry to be regularly pitching and shooting” has been a highlight for Biscuit this past year as has “increased BAME, displaced Ukrainian and female crew representation across all of our productions. Supporting displaced Ukrainians in to the UK advertising industry - they are truly horrific reasons for needing the support but I am glad we have been able to help so many people with freelance and full time work.”
04 ACADEMY
academyfilms.com 16 West Central St, London, WC1A 1JJ t 020 7395 4155 co owners/mds Medb Riordan, Simon Cooper head of sales George Floyd credits Trust Is Earned by Billy Boyd Cape for BBC Creative/BBC; It’s Not Her Problem by Sasha Rainbow for Saatchi & Saatchi EE Hope United
Plenty of awards this year for Academy including a D&AD Black Pencil win for Frontline19, directed by Novemba as well as Gold at
BBC Trust is Earned
the British Arrows for producer Gemma Priggen, now Academy’s HoP. Academy also produced Earth Mama; its first feature film since Jonathan Glazer’s Birth in 2004. It also partnered with the Ghetto Film School “to ensure fresh underrepresented talent was being introduced into the industry (as opposed to booking the same crew member over and over again claiming we are ‘doing our part’ for DE&I).”
05 SOMESUCH
somesuch.co 4 Wilkes Street, London E1 6QF t 020 3487 1270 founding partners Sally Campbell, Tim Nash md UK Chris Watling credits The Greatest by Kim Gehrig for Apple; Making Your Own Luck by Alfred Marroquín for Dazed/Tory Burch
Somesuch says this year “we proudly continued our commitment to innovation, socially conscious advertising and increasing equity
Apple The Greatest
in production.” Somesuch says a highlight was being “one of the few companies in the industry to undertake a full Pay Equity Survey for our employees. And through our partnerships with Diverse City LCC, ELAM, The Kusp, Ghetto Film School and Crete Academy in both London and LA, we have continued to create more opportunities for marginalised voices in the industry.”
Spring 2023 C14
06 SMUGGLER
smuggler.xyz 2-3 Bourlet Close, London, W1W 7BQ t 020 7636 7665 md Fergus Brown deputy md Lucy Kelly ep Tom Knight credits A Christmas Love Story by Tom Hooper for Adam & Eve DDB/The National Lottery; Dry by rubberband for Zara
Notable creative highlights for Smuggler this time include “direct to client spot Zara Dry written and directed by rubberband, Tom
Commercials 30
Zara Dry
Hooper’s Lotto A Christmas Love Story which was recognised as the top commercial of the year in Campaign’s annual review, and Henry-Alex Rubin’s powerful piece for Dove A Toxic Influence which won Gold at Cannes Lions.” New signings include Fiona Burgess and Max Weiland and there was a “strong focus on up-and- coming talent on the roster, with Tom Speers making a name for himself in comedy commercials.”
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