HERO PRODUCTS
FROM THE START
“Few companies care as much about the end user as Flanders Scientific. Bram (CEO) is determined, obsessed even, to deliver the best possible and most user-friendly displays for high-end television. All monitor manufacturers are selling the same panels but Flanders’ take them all to another level and their integration with calibration tools is exceptional. Their HDR mastering monitor is a jewel in their crown managing 5,000nits peak brightness!”
Zeb Chadfield, Founder, The Finish Line
flandersscientific.com
Founder & Chief Vision Officer, Zeb Chadfield’s fishing and farming heritage from Wanganui, New Zealand comes as a surprise. Filmmaking was a calling, “having left school, I started to direct short comedy films at 14, shooting VHS and editing with a two-tape set-up, grappling with the technology.” When The Last Samurai (with Tom Cruise) came to New Plymouth, Zeb was editing just about anything and selling tech. “The stunt co-ordinator had bought Final Cut Pro 3 and a Powerbook and wanted to record and cut stunts as pre-visualisation. I was the local edit guy with some FCP knowledge so he got in-touch. Working with him gave me confidence to pursue post further.” From there, Zeb threw himself into the Sydney media scene, selling computers to creative professionals, while freelancing as an editor after hours. The next break came with an assisting role at Crackerjack Productions and later grading Comedy Inc which was his dream job. Crackerjack was acquired by Fremantle Media with Zeb working across post disciplines from on-set graphics to grading, cutting titles and
compositing for shows like Masterchef Australia and Australia’s Got Talent.
With British television “always in my heart”, Zeb came to London where he was swiftly promoted to Head of Picture in a large post house. The long and demanding hours resulted in a mental breakdown which left Zeb frustrated and perplexed. “What can be done to fix this working culture? What matters is the talent and equipment. What would post look like if I just focus on that? Perhaps more productive with better creative output and a better work/life balance.” For Zeb, the two are not mutually exclusive. “I bought an Avid Symphony licence, Flanders Scientific monitor, DaVinci Resolve and Adobe Creative suite and set myself up as a colourist working in production companies like Outline Productions, Optomen Television and Tinopolis. Many places didn’t have monitors calibrated, fast kit or the right plug-ins, so I came with my own reference monitor, then with a grading panel and then full systems. I was bringing ‘Soho post’ finishing knowledge and technical know-how into the production company office when and where it was wanted but without the bricks and mortar or coffee and sushi costs.”
“Other high-speed service vendors can take an aggressive business approach. MASV offers a reasonable and transparent pricing structure. Working with them is a pleasant experience. We can move assets very quickly with limited involvement and aggregate multiple connection points over multiple ethernet and WiFi connections to take transfer speeds to another level. MASV also offers secure project-specific portals, which is important to us and easier for our customers. You can even add helpful automations within the desktop app to streamline data movement.”
Jonathan Blessley, COO, The Finish Line
massive.io
thefinishline.pro
The Finish Line team having just won Broadcast’s Best Places to Work, Non-Indies in 2023
Diana The Girl From Norfolk, October Films
José Andrés and Family in Spain, Nutopia
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