BEST IN SHOW COMMERCIALS 30


SURVEY


CALM The Last Photo by Cain and Abel


Ladbrokes Rocky by MJZ


I


t’s another year at the top of our poll of producers’ favourite directors for Riff Raff’s


Megaforce. Ad producers send votes to the collective behind a series of stunning spots for Burberry “because their work is next level” and because they are “wonderfully creative.” Others say of Megaforce that they are “still executing good ideas really well” and “maintaining their amazing level and quality” and “always deliver original ideas on a big scale.” Kim Gehrig at Somesuch moves up


from last year’s third place in the poll to second this time with producers saying she “continues to lead the charge for female directors with her outstanding catalogue of work” and is “still making


ground breaking compelling visual treats” Others say Kim Gehrig has an “incredible range, and it’s always a delight to watch her work.” In at third place this time is Pulse


Films’ Oscar Hudson, director of one our most fancied ads, B&Q’s Flip. Producers say Hudson is “interesting, impactful, all about the idea” and produces “consistently great work” Three directors share fourth place


this time. Rogue’s Sam Brown is described by voters as a “consistently brilliant and surprising” director; Biscuit’s Jeff Low also makes fourth due to his “great comic ability and never misses a beat” as does Ian Pons Jewell who has “re-invented the industry whether you like it or not.”


John Lewis Stuck on You by MJZ


BEST DIRECTORS TOP 10


01 02 03


04= 04= 04= 07 08


09=


Megaforce Riff Raff Kim Gehrig Somesuch Oscar Hudson Pulse Films Ian Pons Jewell Prodco Sam Brown Rogue Films Jeff Low Biscuit Filmworks Andreas Nilsson Biscuit Filmworks Molly Burdett Spindle Billy Boyd Cape Academy; Charlotte Regan Knucklehead; Freddie Powell Drool; James Rouse Biscuit Filmworks; Max Siedentopf Riff Raff; Ninian Doff RESET; Sara Dunlop The Corner Shop; Steve Rogers Biscuit Filmworks; Tom Hooper Smuggler; Tom Noakes Prettybird


Disney+ House of Disney+ by Prodco


Burberry Open Spaces by Riff Raff


Spring 2023


C08


Commercials 30


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