SURVEY


COMMERCIALS 30 BEST IN SHOW PEER POLL TOP 10 Who are the rival commercials production companies you most respect? 01 RIFF RAFF


Riff Raff again takes first place in the Peer Poll, our poll of commercials production companies’ favourite rival companies. It’s praised for its “consistently good work” its “Imaginative original talent” and because of its “creative excellence that seems unsurpassed.” Rivals say Riff Raff is “constantly building directors. Every year there is a new one that is on the tip of peoples tongues.”


02 BISCUIT


In at second in this year’s Commercials 30 Peer Poll is Biscuit Filmworks. Fellow producers praise its “range of interesting, top tier work” and its roster packed with “key directors at the top of their games” who are “still making the funniest work.” Others admiringly say that Biscuit “seems to be the busiest production company in London” with producers respecting “their business ethics.”


03 PULSE FILMS


It’s a third place finish for Pulse this year in our poll of commercials production companies’ most respected rivals. Pulse Films picks up votes in the poll for being “a really modern production company” that is “consistent at producing impressive, large scale work” and it is praised by producers for the “variety and breadth of work” that it puts out


04 BLINK


It’s a fourth spot in the Peer Poll this year for Blink with fellow commercials production houses saying of Blink, and its animation arm Blinkink: “love their creativity” and praise it for the “incredible animation” it creates.”


05 OBJECT & ANIMAL


In fifth place in the Peer Poll is Object & Animal, with fellow production companies praising its “fantastic ethos and output” and its “great, diverse, interesting roster, managed by good people.” Other producers say of Object & Animal that it is “inventive, forward thinking” and has “great taste” lauding its “hybrid working, presentation and diverse roster and management.”


06 ACADEMY


Academy comes in sixth in this year’s Peer Poll with rivals pointing to its “consistently high quality work,” “strong and enduring creative pedigree” and “solid craft” saying it oozes “old-school class in a contemporary style.”


07= MERMAN


In at joint seventh in this year’s Commercials 30 Peer Poll is TV and commercials production house Merman, picked out both for its “great longer form content” and also for “understanding the new media landscape and cleverly creating a hybrid prod co that encourages and supports cross platform work.”


07= SMUGGLER


Also in at joint seventh in the Peer Poll is Smuggler with rivals pointing to its “constant reinvention” and praise it for “consistently doing great work. Relentless.”


09= PRETTYBIRD


Prettybird makes it to joint ninth in the Commercials 30 Peer Poll with producer voters pointing to “some great work this year - with bold music videos and commercials”


09= SOMESUCH


Also in at ninth in the Commercials 30 Peer Poll this time is Somesuch, with Kim Gehrig going from strength to strength for Apple and Libresse among others.


Spring 2023 C11 Commercials 30


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