CAMERA HIRE TOP 10
KIT
TOP 10
The camera rental houses
are hoping for a good year ahead in 2023 after an unstable 2022 that was
RENTAL CAMERAS T
here’s a fair amount of optimism around for the year ahead in the camera rental market. “I’m hoping for a busy year,” says Bluefin. “Everyone seems to be busy or picking up fast.” Films at 59 too says, “the trend
hit with global equipment supply issues
still seems to be a buoyant rental market with the promise of another busy year.” No Drama says that “judging by the visibility of
upcoming work we already have in February, March and April, it looks like being another very busy year in the North and Scotland.” Procam Take 2 notes that “the year has just
HOW IT WORKS At the beginning of the year, Televisual
sent survey forms to a wide range of camera hire companies. Each was asked to list their
five most rented cameras of 2022, along with the percentage of hires each model received. An overall ranking of the most rented models was then created by multiplying the average percentage usage of each model by how many hire companies listed it in their top five.
started, and we’re already seeing some really exciting projects on the horizon. With more HETV series and features getting the greenlight, it looks like it will be an extremely busy landscape across all genres.” “2023 is already shaping up to be another busy
year giving us the confidence to invest in more kit,” reports The Kit Room and VMI hopes for “a more stable year than last if geopolitical issues get sorted.” But there is a sense that production demand
could go either way. “I thought that at the start of last year, 2023 would be the year that everything is back on track. But with the global events that punished the
economic climate worldwide in 2022, it’s sad to say that 2023 could be the worst year of them all,” says Alias Hire. New day also worries about “clients cutting back
on spending as production budgets are trimmed.” Dynamic feels that “2023 will be an interesting year. 2021 was a huge year for almost everyone in the industry. 2022 was very much of a reality check, the new normal wasn’t normal after all. 2023 will be much more of a barometer for the health of the industry than the previous two years post-covid.” And even if demand is still high, Video Europe
says its concern for the camera hire business is “over saturation. There seems to be an abundant amount of gear in the marketplace right now. The question I keep asking myself is, is there enough demand to fulfil supply, I guess only time will answer that question!” One particular problem that’s faced the camera
rental market recently has been the difficulty in simply getting hold of new kit in the first place. “The past year was plagued by supply chain and stock availability issues across the board,” says S+O. “Hopefully these issues will gradually fade away in 2023, as suppliers get on top of backlogs.” Mediadog too says that “getting hold of cameras
isn’t easy with what’s going on in the world so, at the moment, no one knows when they will receive their orders. Getting an FX6 was hard this year as is getting the Arri 35. Hopefully this will change next year.” In our Top 10 this year, there hasn’t been seismic
change in the cameras most in vogue and, while there has been a reshuffle, older models still survive. “We still can’t believe it but the demand for our FS7
Spring 2023
televisual.com 51
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