Company Profile
www.parkworld-online.com
Immersion therapy V
Using interactive technology to enhance storytelling
FX studio Moonraker has spent the past seven years engaging the public and enhancing the user experience through award-winning visual effects and audiovisual content. Innovative displays, sensory effects and immersive visuals – screened via phones, VR headsets or even on a 60-foot half dome – have ensured the Bristol, UK-based company stays at the cutting-edge of creativity and technology. Bryony Andrews, editor of
GlobalAmusementsandPlay.com, speaks to Simon Clarke, creative director at Bristol, UK-based VFX studio Moonraker, to find out more.
Simon Clarke, creative director VFX studio Moonraker
Simon - what is your background in the creative industry?
As creative director here at Moonraker, day to day I get involved in steering the creative vision of our
projects, working on tenders and strategically growing the business. My roots have always been in television, having started out in the BBC design department and later moving to Disney. As the market for flagship VFX- driven series was growing, I worked at various VFX studios in London. I later moved to Bristol and joined Coffee and TV as creative director where Jon [managing director] and I undertook a management buy-out and founded Moonraker VFX.
Can you tell us a bit about Moonraker and its offering?
We made our name on shows like Planet Earth and One Strange Rock, and we soon realised that moving into the attraction and museum market was a natural decision for the business. We were able to use our television credentials as evidence, giving potential clients in the attraction space confidence in our ability to deliver the same standard of work on a different platform. Recent work has included Bodmin Jail, Calvados Experience, Fram Museum, Flyride Changbaishan, The Dr.Who Experience - UK, and Fort St.Elmo - Malta. We’ve grown the company from 2 artists to 35 strong – with much of the team now employed full time. Our aim for guests is to experience a spectacle that they can physically immerse themselves in. That’s the beauty of special effects - it enables us to be transported to magical and impossible worlds. This is key to enhancing the physical structure or space of an attraction and taking the experience to that next level. What was Moonraker’s role on the recently opened Bodmin Jail ‘Dark Walk’ attraction?
Flyride
We collaborated with Sarner International to deliver the audiovisual content - over 20 different bespoke formats, ranging from large-scale projections to holograms, that were blended seamlessly into the scenic background of the physical set.
From the early stages of production, the objective was 66 DECEMBER 2020
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