Water Parks & Resorts Part 2
www.parkworld-online.com
Martin Aquatic Design & Engineering - Slide Tower Consumer expectation rising
In the second of this two-part series, our experts return to talk past, present and upcoming projects, and to predict the “next big thing” in water parks and resorts. PW editor, Becci Knowles reports.
“G
ood investments for the next few years need to deliver rapid ROI and consider the socially distanced context we need to operate within,” says WhiteWater president and ceo Paul Chutter. “This is perhaps why we are seeing an uptick of interest in rides designed for an individual or pairs where guests don’t have to mix with others outside their group. “The current trend in the water park experience is a desire for racing products. Competition slides have always been popular as they help to add a little friendly rivalry and gamify the slides to generate repeat ridership. WhiteWater’s innovation of the Duelling Master Blaster, recently installed at OCT Nanjing, helps cater to this trend by placing riders side by side as they race along drops and up slopes. Our team see this trend carrying into 2021 and we are excited to have Parallel Pursuit slides open next year to take the trend to the next level. “That said, delivering a rapid ROI doesn’t necessarily mean focusing on less expensive attractions, pulling people back into parks may require that ‘Billboard ride’
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that helps your marketing more than ever. It never hurts a marketing campaign to be able to tempt guests with ‘world’s first’ experiences.
“This year saw the opening of our Orbiter, the 2018 IAAPA Brass Ring Best New Product Concept Award recipient. What makes Orbiter unique is the innovative ride experience—while 360-degree loops are not new to water slides, a 360-degree ascending loop family raft ride is a first. With two exhilarating, yet completely unique, high-speed acceleration features, and the first ever open twisted drop entry, Orbiter features multiple advances in water slide design.”
Commenting on the popularity of Orbiter, Hu Jinglan, OCT XY’s commercial manager at Adventure Bay in Xiangyang, China says: “Orbiter, which we call ‘Turbo Shuttle’, has become a standout at our Adventure Bay, in more ways than one. The tall tilted loop can be seen from a distance, drawing our guests to take a closer look. As they near the attraction, they can hear the screams of the rafts full of excited riders and immediately
Thrill Waterpark, Perfect Day at CocoCay, Royal Caribbean
DECEMBER 2020
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