Asia-Pacific
The porcelain tower of Nanjing, housing Zamperla drop tower
Wanda Nanjing Theme Park
visitors last month. Creator KCC Entertainment Design believes basing the rides and attractions on Nanjing’s rich history and culture have created a unique and special family entertainment format... Park World reports On 1 June, Wanda Nanjing Theme Park became the first of
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eight parks designed by KCC Entertainment Design to open for visitors in 2018. After an two years of intensive design and construction, the park, welcomed its first guests with a majestic ceremony, with the whole project attracting over a quarter of a million visitors (260,000) on its first day.
anda’s latest theme park, a 34,000 square metre, all-indoor entertainment facility located in Nanjing, China, opened its doors to its first
The indoor theme park forms a part of a new mixed-use
development, comprised of a shopping mall, a hotel, residential housing and a food court. With an incredible footprint of 34, 000 m sq, it is both one of China's biggest indoor theme parks and the biggest of the Wanda group. It has more than 22 attractions designed to cater to all members of the family, with the aim of making the park the centre of the overall leisure experience - an increasingly popular strategy known as ‘retailtainment’.
A domestic focus The park’s owner, Chinese multinational conglomerate Wanda Group, also known as Dalian Wanda, is based in Beijing. The Nanjing Theme Park is part of a new domestic focus by the operator. In July 2017, new measures were introduced by the Chinese
Central Government preventing state-owned banks from providing new loans to private Chinese firms, with the aim of curbing their foreign expansion. These sanctions affected a number of major private conglomerates in addition to Wanda Group, reportedly with the aim of preventing them from making high-risk international acquisistions. According to media sources, Wanda chairman Wang
Jianlin responded by announcing that the company will end a five year stretch of overseas business to focus instead on investing into the Chinese domestic market, selling $9.4 billion worth of assets, including 77 hotels and a 91 percent stake in 13 theme parks, to a smaller Chinese competitor. The Wanda Group’s series of billion-dollar overseas deals
Yannick Maes (centre right) and Reinhart Viane (centre left) KCC Entertainment Design, with Wanda’s entertainment department management and the KCC China team
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transformed the company, originally a builder of Chinese malls, into a global contender, with property acquisitions in London, Sydney, Chicago and Los Angeles, as well as film production houses and movie theatres.
JULY 2018
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