Park Update
Playtime with Peppa
In 2011, the UK’s Paulton’s Park became the world’s first theme park to have a Peppa Pig themed attraction. Since then, the porcine megastar of pre-school entertainment has continued on her quest for world domination, with an ever increasing audience reach and themed attractions set to open all over the world. Park World paid a visit to the new extension of Peppa Pig World at Paulton’s Park to find out how the operator has brought the TV sensation to life
A big push
for Peppa Despite reports of a crackdown by the Chinese government for ‘subversive’ content, the Peppa Pig brand is continuing to expand into countries all over the world, with Shanghai and Beijing among five sites set to receive standalone indoor attractions featuring family- oriented interactive play areas through a partnership between Merlin Entertainments and Entertainment One. Peppa Pig Land, the themed area now open at Gardaland amusement park in Italy, features three themed rides and has been delighting visitors since April this year.
N
ow comprising a total of nine rides, as well as an indoor play area, a water splash area, and the largest and only dedicated Peppa Pig shop in
existence, Peppa Pig World at Paulton’s Park, located in Hampshire in the UK, is a mecca for little fans of the hit TV show. Paulton’s welcomes over one million guests each year, from both the UK and the rest of the world, and stands on around 65 acres. The new extended Peppa Pig World, which opened on May 16 this year, is now nearly a 4-acre site within the park.
Good things come in pairs Two new rides aimed at children and parents form the mainstay of the extension. Created with the aim of providing families with more opportunities to engage with the immensely popular universe, Paulton’s Peppa Pig World is designed for children between one and six years old, and all the rides and attractions have therefore been designed to enable adults to accompany young children. The master plan for both the original land and the new extension was designed by RMA Themed Attractions, working in close liaison with Paulton’s Park and in consultation with
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Boat ride by Metallbau Emmeln JULY 2018
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