FEC Profile
Light the way! S
Sparky’s is a Saudi Arabian indoor play experience with a dare to be different design. Since its creation, the chain has refuted the view that the days of the shopping mall FEC are numbered, prioritising a pioneering approach to traditional family days out and location based entertainment. Now, Sparky’s is the biggest name in the region’s entertainment industry, and Park World reached out to find out what all the buzz is about...
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haikh Abdulmohsin Al-Hokair, founder of the Al-Hokair Group in 1975, created the group to “be the best in entertainment and hospitality sectors”. This ambition came with international aspirations,
and five decades after the inauguration of the group’s first project, Al- Malaz entertainment city, Al-Hokair expanded to include more than 90 entertainment centres in the region, over 10 million visitors every year, and an expansion plan that took the company into three more countries. Sparky’s is certainly one of the most prominent of these centres, and
selected the golden firefly as its mascot to represent the ‘glowingly’ good time in store for kids.
A rapid expansion New Sparky’s facilities are popping up with increasing frequency as anchors to major retail locations. Hani Al Hussein, regional marketing and sales manager of Sparky’s, Al-Hokair’s FEC chain, believes that the variety of the attractions available to operators these days comprises sufficient breadth of drawing power to stand alone. In other words, FECs can now become destination resorts by themselves.
JULY 2018
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