Park People
www.parkworld-online.com ITEC Entertainment Designing the theme parks of the future
Theme park planning is evolving, and design is increasingly a virtual process, encompassing a wide range of technologies and techniques. Bill Coan, president and design principal at ITEC Entertainment, speaks to Park World editor Bryony Andrews
B
ased in Orlando, Florida, the home of theme park entertainment, ITEC Entertainment provides professional services in location-based entertainment
or themed attraction projects. “Simply put, we create a story that gives property a purpose, and helps developers plan and execute on that vision to deliver the best guest experiences,” says Coan. “Our expertise ranges from planning and creative, to the design, manufacturing and installation of entertainment technologies, as well as show and ride management.” Founded in 1985, ITEC initially provided services for entertainment projects for Disney, with the ambition of
becoming a full service design and project development firm in the global marketplace. “In fact, one of our first projects was helping develop the World of Disney in Orlando,” reveals Coan. “While we have achieved and exceeded the initial goals of our company, ITEC has continued to provide a broader range of services to a more diverse client base in regions throughout the world.” For many of its projects, ITEC Entertainment’s involvement
begins in the initial strategic planning and design, and continues all the way through the execution. Beginning the process in the studios, the work is then completed by a team on-site supporting the clients in the construction, installation and commissioning. “When it comes to construction, sometimes it's just purely observational, and other times we help manage the on-site workers to ensure that aspects of the park or attraction are built the way the plan intended.”
Changing the game Master planning of theme parks has evolved throughout ITEC’s 33-year lifetime to encompass an ever growing range of technologies and techniques. “The nature, intent and application of theme parks has changed over the years, and therefore the designs of major attractions and their content have evolved as well. While creativity remains paramount, after some 60 years there is an almost accepted design grammar related to theme parks, and more science involved today.” ITEC’s planning and design process has become almost entirely virtual, Coan explains, incorporating digital
46 JULY 2018
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