Park People
www.parkworld-online.com
bulk orders and store in the back. Indoor stores must order in less quantity and will require more frequent deliveries. That difference in capital and operational expenditure defines general challenges to indoor parks.”
a lot more headset maturation before integrating itself further into theme park design…. We feel there is more potential for Augmented Reality.
“ ITEC’s extensive work with the Evergrande Group in China VR requires
has centred around the development of attractions for ‘children-oriented, all-indoor, all-season theme parks’ located around the country. “The target audience is ‘children-oriented’ in China, but realistically you must cater to a family audience that likely includes a child or two and the potential for six adults (i.e. two parents and four grandparents),” says Coan. “You often wind up with more adults than you do children. For that reason, we design attractions purpose-built for adults to watch their children have fun rather than requiring they all partake on the rides and attractions, because that's the component of the experience they enjoy.” He continues: “In terms of developing all-indoor, all-season
theme parks, it becomes less park in the traditional sense and more a composition of entertainment venues and themed features. For one, the guest flow and lack of open spaces is a huge initial challenge. Decisions related to the size, positioning, and relationships of the primary attractions become more consequential than in larger outdoor parks. Attractions aside, there is a premium on other aspects of an indoor park that most don't consider. As an example, retail in outdoor parks has the ability to buy products in enormous
Behind the scenes ITEC provided the Ride Show Supervisory (RSS) systems for five Motiongate attractions, as well as the Dabangg Stunt Show in Bollywood. Park World asked Bill about the role of technology in the creation of immersive, multi-dimensional guest experiences. “Functionally speaking, the RSS system is the most important part of the attraction because it manages the immersive elements of media-based experiences. The ride movements must be perfectly timed with the audio/visual technologies, lighting, safety systems, and other special effects to create consistent experiences most theme park patrons rarely think about.” “The ability to provide a consistent experience through
automation 24 hours a day, 7 days a week without fail is crucial. That's why we don't just build these systems, but our Sustaining Engineering team is often on call to update these systems or replace them as necessary.” With between 80 and 100 staff, ITEC expands with
temporary contracting and consulting talent as needed. “Due to the diversity in our work and the talent we have, our culture is one of collaboration to achieve excellence in everything we do. We teach that a strong creative process matched with our rich history and experience will result in the best design and technical solutions. Looking to the future, ITEC Entertainment will be looking
beyond theme parks to all the possible applications of their expertise. “We are developing new practices that leverage our long history in themed attractions. There are many industries that require better guest experiences, like mixed-use real estate, where we can apply the disciplines and principles of the theme park industry to help more traditional property developers differentiate from the competition. Our team is also expanding into more planning, architecture, media development, and sustaining engineering.”
Billy Graham Library
Although favourite projects depend on the location, type of project and client, a particularly memorable one is the Billy Graham Library, a cultural attraction in North Carolina developed for one of the most famous evangelists in Christian history. “Its significance, the creative challenge of the content, and that it remains an outlier for ITEC Entertainment are some of the reasons why,” says Bill. “It's also an excellent example of how the principles of theme park development can apply in other industries and experiences beyond entertainment.”
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JULY 2018
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