In the right place…


Novuna Business Finance answer the critical question: Where should my franchise be located?


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sually the smartest franchise investments are those that have been made with the most research and planning in advance to optimise the opportunity for both the franchisee and


franchisor business. For that research and planning to be conducted effectively, the prospect and the franchisor should work together, looking at each prospective location for the franchise in great detail. Getting this right is a vital element towards building a successful business plan, which can determine whether you will be eligible for finance or not. Let's take a look at some of the considerations to make before investing in a franchise location.


How much will it cost? Almost always the first question anybody would ask; how much is it going to cost me? How much am I going to need? Well, the most likely determinant of cost is where your franchise is located. If you’re looking at a site in a densely


populated, high-value area then your lease options are likely to be more expensive. A lender may look at this and need convincing that your business is going to generate enough money to accommodate for this higher cost. However, a benefit of working with a franchisor is that they


“The more research you can put into your proposed  nchise ocation the ette


will be there to support and help you negotiate a better lease agreement where possible, so don’t be put off initially and immediately compromise on your desired location. Be thorough and speak with the leaseholder before you price yourself out.


What is the footfall like in the area? Your success is determined by the number of customers who can access your business.


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