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COVER STORY


AS A STICKBUG FRANCHISEE YOU WILL ENJOY…


A highly skilled and proven


management team.  An exciting and simple-to-run QSR brand.


 An exclusive territory to develop as your own.


World-class innovative store design and fitout process.


 Assistance with site selection.  Extensive personal training.  Access to operational systems and proprietary menus.


 Comprehensive operations and training manuals.


Both Doug and I have had the experience of doing business in many countries and one thing we have learned is that we have to localise the offer.”


“The experience of the team ehind ticug is  reaching and impressive”


This immersive Korean food experience is duplicated in the Stickbug store design, creating a vibrant and memorable experience that makes creative use of existing spaces and optimises efficiencies of service and fitout production costs. The appointed store designer’s wealth of knowledge of retail in general, and food and beverage in particular, ensures that Stickbug maintains a strong connection between environment and consumer while maximising the space, providing an essential traffic flow. he design style is adaptable to a wide variety of footprints and formats with a localised feel to all outlets. With a compact, low-cost kitchen requirement and rigidly scrutinised equipment acknowledges service levels are never compromised. Doug emphasises: “Our menu is prepared easily, quickly and without fryers, grease traps, or expensive fire suppression systems which helps considerably with the outlay. The design of all locations optimises product exposure and a contemporary style that resonates with the customer and their aspirations.” To stand out from the ‘clutter’ of high-street retailers is not easy, but the


 Compelling branding and marketing collateral.


 A commitment to ongoing support.


distinctly developed logo and trading statement stand out through simplicity and uniqueness and serve to reinforce the Stickbug brand and offering. A strong marketing department is on hand to support the network with promotional activities, marketing analysis, training and emerging technologies to deliver principled and sustainable business practices and assist franchisees in achieving their goals. Stickbug wants franchisees to succeed in business, and lifestyle, and maximise their opportunities by ensuring efficiencies and practicalities every step of the way and has meticulously designed the business model for the franchisee to succeed, not only personally, but to become a vital player in the growth of the Stickbug family. 


franchise@stickbug.co.uk


18


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